Executive AVP, Brand & Creative Strategy

Adweek; Renton, Northern (WA, KY); Hybrid; USD 190,000 - 230,000; Full time

Job summary

Providence seeks an AVP, Brand and Creative to define enterprise-wide brand strategy and oversee creative execution across markets, channels and business lines from Renton, WA. You’ll lead a distributed team, partner with agencies, and ensure alignment with strategic priorities to grow brand equity and trust.

You will own the creative operating model, governance, and investment decisions, balance storytelling with performance, and drive innovation with modern tools in a regulated healthcare

Qualifications

• 10+ years in design, brand or advertising with 10+ years in creative management.
• 10+ years of leadership in brand, creative strategy, advertising, or integrated marketing.
• Experience leading enterprise-scale creative or marketing functions across markets.
• Experience managing distributed teams in complex matrixed organizations.
• Healthcare experience or other highly regulated environments preferred.

Responsibilities

• Define and lead the enterprise-wide creative strategy and operating model.
• Set standards and direction for brand expression across markets and channels.
• Oversee budget decisions, agency partnerships, and resource allocation.
• Lead a distributed creative ecosystem with internal teams and partners.
• Ensure alignment to enterprise strategy and governance.
• Drive measurable impact on growth, trust and brand equity.
• Provide cross-functional leadership and influence across stakeholders.
• Balance brand storytelling with performance-driven marketing objectives.
• Advance innovation and modernization of creative operations.

Skills

Brand strategy

Creative leadership

Cross-functional leadership

Budget management

Strategic thinking

Education

Bachelor's degree

Master's degree

Job description

Providence seeks an AVP, Brand and Creative to define enterprise-wide brand strategy and oversee creative execution across markets, channels and business lines from Renton, WA. You’ll lead a distributed team, partner with agencies, and ensure alignment with strategic priorities to grow brand equity and trust.

You will own the creative operating model, governance, and investment decisions, balance storytelling with performance, and drive innovation with modern tools in a regulated healthcare