Executive Assistant (Chief of Life)

AtlasBrands; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

AtlasBrands in Miami (Brickell) seeks an experienced Executive Assistant to be the Chief of Life for our Founder & CEO. You will own and orchestrate the day-to-day operations of his personal life and business affairs, ensuring everything runs smoothly without his direct involvement.

This role requires a proactive, long-term partner who can manage personal operations, travel, vendors, calendar, and project administration across entities, while maintaining discretion, high standards, and a luxury

Qualifications

• Proven experience as a personal Executive Assistant, Chief of Staff, or “Chief of Life” to a founder or high-net-worth individual.
• Experience supporting someone operating at a large scale and demanding environment.
• Ability to handle both personal and business operations in one role.
• Proficiency with Google Workspace, Notion, and AI tools.

Responsibilities

• Own Seth’s Personal Operating System and build a central task system.
• Manage Seth’s inbox, mail, and legal/business-facing items; draft replies as needed.
• Track and push forward commitments with CPAs, lawyers, vendors, and team members.
• Manage calendar, scheduling, and meeting prep to protect his time.
• Oversee home operations: vendors, errands, travel, groceries, and upkeep.
• Build and manage a high-standard vendor ecosystem with vetted options.
• Plan travel, reservations, events, and luxury experiences end-to-end.
• Support admin tasks, paperwork, project tracking, and recruiting operations.
• Maintain a personal CRM and keep birthdays and key dates up to date.
• Regularly identify and implement improvements to routines and systems.

Skills

Google Workspace

Notion

AI tools

Communication

Discretion

Organization

Resourcefulness

Time management

Tools

Notion

Google Workspace

Job description

at AtlasBrands | In-Person – Miami, FL (Brickell)

About AtlasBrands

AtlasBrands is a holding company building the next generation of DTC health and wellness brands. This year we grew a brand from zero to multi-eight-figures, and we're just getting started. Now we’re doing it again, across more brands. Today AtlasBrands is made up of four brands, and with new launches underway, we're on track to reach ten by the end of the year and $100M ARR in 2027. Growth like that isn't powered by products or ad spend alone. It's powered by people, which is why we're building a world-class team of A players who move fast, own everything they touch, and refuse to settle for good enough. Because one team powers every brand we own, every great hire doesn't move one brand, it moves all of them. The people who join now won't just ride this growth. They'll be the reason for it. If that excites you more than it scares you, we want to talk.

Executive Assistant (Chief of Life)

Role Objective

We are seeking an experienced Executive Assistant to serve as the “Chief of Life” and trusted right hand to our Founder & CEO, Seth. You will own and orchestrate the day-to-day operations of his personal life and business affairs, so everything runs smoothly and to the highest standard without requiring his direct involvement.

This role exists to buy back Seth’s time, eliminate friction, and manage complexity. It is split across personal operations (home, errands, vendors, travel, scheduling) and business operations (inbox, entity mail, follow-ups, admin, projects). You will move between both every day.

This is not a temporary assistant job. We are looking for someone who wants to become indispensable, grow alongside Seth and the business for decades, and become a true extension of him across every area of his life.

What You’ll Do

• Own Seth’s Personal Operating System: Absorb every recurring personal, household, scheduling, vendor, travel, errand, and admin workflow. Build one central system (e.g., Notion) tracking every task, open loop, appointment, and follow-up so nothing depends on Seth remembering it.
• Run a Zero-Miss Mail & Inbox System: Manage Seth’s email inbox, physical mail, and virtual mailboxes for all LLCs and entities. Flag and elevate anything legal, tax, banking, government, or business-critical; respond or draft replies on his behalf; and file everything properly.
• Close Every Open Loop: Track and push forward commitments with CPAs, lawyers, vendors, contractors, and team members (S-Corp elections, entity filings, payments, documents, internal projects) until they are done. Seth should never have to chase anyone.
• Manage Calendar & Scheduling: Book, confirm, and reschedule meetings and personal appointments (doctors, trainers, barbers, cleaners). Make sure he walks into every meeting and event prepared, and protect his time.
• Run the Home: Be the main point of contact for the apartment, building management, maintenance, cleaners, and deliveries. Keep the home clean, stocked, and functional: groceries and restocking, laundry and dry cleaning, packages and boxes, filters and equipment upkeep, repairs, and furniture assembly.
• Build a High-Standard Vendor Ecosystem: Source, vet, and manage cleaners, trainers, interior designers, health providers, chefs, drivers, and other providers. Bring back the best option with clear reasoning — never just the first one found — and replace under performers quickly.
• Own Travel, Reservations & Events End-to-End: Plan and book flights, hotels, drivers, restaurants, date nights, and special experiences at a luxury standard. Find and vet high-value events (e-commerce, payments, family office, entrepreneur, and wealth networking), register, and handle all logistics, confirmations, and backups.
• Support Business Admin & Projects: Help with administrative tasks across our entities, track projects and owners, maintain SOPs and documentation, and support recruiting operations (sourcing, scheduling interviews, tracking pipelines).
• Manage Relationships & Reminders: Maintain a personal CRM of family, friends, business contacts, and vendors. Track birthdays and key dates, and prompt Seth to follow up with the people who matter.
• Proactively Upgrade His Life: Every month, bring forward and execute visible improvements to his routines, home, health, systems, and schedule. Notice friction before he does and fix it.

Required Skills and Qualifications

• Experience: Proven track record as a personal Executive Assistant, Chief of Staff, or “Chief of Life” to a successful founder, executive, or high-net-worth individual. Experience supporting someone operating at a significantly larger scale than a typical executive is a strong plus — you’ve learned how to run a demanding life efficiently and know what to anticipate before being asked.
• Personal & Business Range: Comfortable and experienced working across both personal and business operations in the same role. You can move from a CPA follow-up to a building issue to a luxury trip booking without missing a beat.
• Systems & Organization: You turn chaos into structure through trackers, calendars, SOPs, checklists, and recurring task systems. Strong with Google Workspace, Notion (or similar), and AI tools.
• Judgment & Discretion: You know what to handle, what to upscale, and what needs approval. You can be trusted with access to finances, entities, documents, accounts, and private matters, and you represent Seth professionally with every vendor and counterparty.
• Resourcefulness: You don’t come back with “I couldn’t find it.” You dig, call, compare, negotiate, and keep going until you find the best answer.
• Communication: Concise, proactive updates that reduce mental load. Seth always knows what is done, what is pending, and what needs his input.
• Emotional Maturity & Service Mentality: Comfortable operating around wealth, luxury purchases, direct feedback, and high expectations without ego or judgment. No task is beneath you — folding laundry and negotiating a high-value purchase are both part of the job.
• Transportation & Location: Must have a reliable car and a valid driver’s license. Must live within roughly 30 minutes of Brickell, Miami.
• Long-Term Commitment: You are looking for a career-defining, long-term role — not a stepping stone. We want someone who sees themselves as Seth’s right hand for the next 30+ years, with high loyalty and no conflicting career goals.

Working Hours & Culture

• Role Timeline: Full-time, in-person role based in Miami (Brickell).
• Availability: This is not a 9–5 role. Many days will not require a full 8 hours, but you must be reachable and willing to make yourself available at any time of day, 7 days a week. Intensive days (e.g., a move, travel, or a major event) may require 12+ hours.
• Long-Term Partnership: You will become deeply involved in Seth’s life and business, with scope that grows as his business, properties, travel, and team scale.

AtlasBrands is an equal opportunity employer.