Executive Assistant & Business Operations Generalist

Retail Reinvented; West Hollywood (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Retail Reinvented West Hollywood, CA seeks an Executive Assistant & Business Operations Generalist to support the CEO and keep the business running day-to-day across marketing, finance, people, clients, and the office.

You will manage calendars, travel, invoicing, onboarding, HR records, and CRM activities while coordinating campaigns and monthly reporting. This role offers variety and growth into Operations Manager or Chief of Staff as the company scales.

Qualifications

• 3+ years in EA, office management, or startup operations.
• Hands-on with bookkeeping software (QuickBooks preferred).
• Experience with Google Workspace or MS 365, a CRM, and social scheduling tools.
• Clear, professional writing on behalf of CEO.
• Strong judgment and discretion with confidential information.
• Highly organized, proactive, and able to juggle competing priorities.

Responsibilities

• Executive support: manage CEO calendar, travel, inbox triage.
• Prepare agendas and briefing materials; follow up on actions.
• First point of contact for clients, partners, vendors.
• Marketing & social media: coordinate email campaigns, site updates.
• Keep brand consistency across touchpoints.
• Bookkeeping and finance: categorize transactions, reconcile, enter bills.
• Invoicing, AR/AP, monthly CEO reports with CPA.
• HR: onboarding/offboarding, records, benefits.
• CRM / pipeline tracking in HubSpot.
• New client onboarding: contracts, kickoff, access.
• Plan team events; document processes.
• Office management: supplies, vendors, IT logistics.

Skills

Executive support

Bookkeeping

Office software

CRM familiarity

Professional writing

Discretion

Organization

Process improvements

Tools

QuickBooks

Google Workspace

Microsoft 365

HubSpot CRM

Social media scheduling

Job description

Executive Assistant & Business Operations Generalist

Retail Reinvented West Hollywood, California, United States

About Retail Reinvented

Retail Reinvented helps brands and retailers succeed in the next era of commerce, the one where AI agents increasingly find, compare and buy products for shoppers.

We started as a hands-on retail and e-commerce advisory firm. We've rebuilt storefronts, re-platformed catalogs, fixed tracking and attribution, and run operations for brands that sell complex, made-to-order products. From that work we built ConfigIQ , our AI commerce platform. Our clients run their businesses on it today.

Where we're headed. Most commerce technology helps shoppers find products. Very little of it can confirm that the product a shopper or an AI agent configures can actually be built, priced and delivered. ConfigIQ is built to answer that question. It turns a company's product knowledge (options, compatibility rules, pricing and identity) into a trusted source of truth that websites, sales teams and AI shopping agents can all rely on. We call it the system of validity for modern commerce.

Over the next few years we're growing in three directions:

• Platform: expanding ConfigIQ from our first flagship clients to more brands and manufacturers with configurable, high-consideration products
• Agentic commerce: connecting our clients' catalogs to the new AI shopping channels, so every answer an agent gives about their products is accurate
• Advisory: continuing to guide clients through strategy, replatforming, marketing and operations, the hands-on work our platform grew out of

We're a small, senior team that moves fast, uses AI heavily in our own work, and c

About the role

We're a small, fast-moving AI commerce and advisory company, and we're looking for a capable, organized generalist to be the CEO's right hand. You'll keep the business running day to day across marketing, finance, people, clients and the office, so the CEO can focus on technology, new business and strategy.

This role suits someone who likes variety, can switch between tasks easily, and treats "that's not my job" as a foreign phrase. You won't be an expert in every area on day one. You do need to be resourceful, reliable and quick to learn.

What you'll do

Executive support

• Manage the CEO's calendar, meetings, travel and inbox triage
• Prepare meeting agendas and briefing materials, and follow up on action items
• Act as the first point of contact for clients, partners and vendors

Marketing & social media

• Coordinate email campaigns, website updates, events and marketing assets
• Keep the brand consistent across every touchpoint
• Keep the books (QuickBooks): categorize transactions, reconcile accounts, enter bills
• Handle invoicing, accounts receivable follow-up and accounts payable
• Prepare monthly reports for the CEO and work with our outside CPA on tax and year-end
• Post jobs, screen candidates, schedule interviews and coordinate offers
• Run new-hire onboarding and offboarding: paperwork, payroll setup, equipment and accounts
• Keep HR records, policies and benefits administration organized and compliant
• Track accounts, renewals and pipeline in our CRM (HubSpot)
• Run new-client onboarding: contracts, kickoff scheduling, intake, access setup, welcome materials
• Help prepare account plans, proposals and quarterly client reviews

Office management

• Keep the office running: supplies, vendors, facilities and IT logistics
• Manage software subscriptions and tools, and set up access for new team members
• Plan team events and keep internal processes documented

Qualifications

• 3+ years as an executive assistant, office manager, operations coordinator or in a similar role, ideally at a startup or small business
• Hands-on experience with bookkeeping software (QuickBooks preferred)
• Comfortable with Google Workspace or Microsoft 365, a CRM, and social media scheduling tools
• Clear, professional writing, since you'll often communicate on the CEO's behalf
• Strong judgement and discretion with confidential financial, client and personnel information
• Highly organized, proactive, and able to juggle competing priorities without dropping things
• A builder's mindset: you notice a gap, write the process and make it run

Nice to have: Experience in SaaS, e-commerce or professional services; familiarity with AI tools; basic graphic design skills (Canva); HR or bookkeeping certification.

• Work directly with the CEO and see how the whole business runs
• Broad exposure across marketing, finance, people and clients, which builds real business skills quickly
• Room to grow into an Operations Manager or Chief of Staff role as we scale