You will own North America trade shows, events, and experiential programs across business units, turning business priorities into event strategies and plans. From planning and budgeting through on-site execution and follow-up, you will lead the program end to end, partner with the external PR agency on media opportunities, and keep internal teams aligned. You will also manage event spending and coach the Events & Media Coordinator.
The company develops memory solutions for consumer and business markets in the consumer electronics industry. The role is based in San Jose, California, United States.
What You Will Be Doing
- Build and manage a North America trade show and events calendar aligned with business unit priorities.
- Define event objectives, timelines, staffing, deliverables, budgets, and success measures.
- Lead event planning and execution, including sponsorships, booth design, vendors, freight, registration, hospitality, signage, and demos.
- Coordinate executive participation, customer experiences, event messaging, and on-site logistics.
- Partner with the external PR agency on launches, media opportunities, press materials, interviews, and spokesperson preparation.
- Align regional communications and event plans with global headquarters and localization needs.
- Manage vendors and event spending, track budgets, flag variances, and report results to stakeholders.
- Coach the Events & Media Coordinator and lead post-event debriefs, lessons learned, and follow-up.
Key requirements / What we look for
- 5-7+ years of experience in events, trade shows, experiential marketing, or related marketing communications roles; PR or communications experience is a plus.
- Hands‑on experience managing trade shows and events from planning and budgeting through on‑site execution and post‑event follow‑up.
- Experience with vendors, booths, logistics, staffing, executive participation, customer hospitality, and on‑site problem‑solving.
- Strong project management skills, including coordinating multiple events, workstreams, stakeholders, and detailed timelines.
- Ability to translate business priorities into event strategies, plans, and measurable outcomes.
- Working knowledge of PR and media relations, including experience partnering with an external PR agency.
- Experience managing vendors and agency partners, budgets, purchase decisions, contracts, and spend tracking.
- Experience coaching or managing people and aligning with global or headquarters stakeholders.
- Strong communication skills, especially with executives, and excellent organization under tight deadlines.
- Comfortable using AI tools thoughtfully to improve efficiency and work quality.
- Bachelor's degree in marketing communications, public relations, or equivalent.
- Preferred: Experience across both B2C and B2B, or a background in semiconductors, hardware, storage, or manufacturing.
You will own a regional program spanning multiple business units, with responsibility from event strategy through execution and follow‑up. The role also offers the opportunity to shape PR coordination around launches and events while developing a coordinator on your team.