Events Sponsorship Packaging Director

Hearst Digital Marketing Services; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Hearst Digital Marketing Services in New York, NY is seeking a senior sponsorship leader to drive strategy for cross-platform programs and events. You will develop integrated sponsorship solutions, package large-scale consumer activations, and leverage performance insights to optimize offerings.

The role requires 8+ years of experience, exceptional storytelling and presentation skills, and the ability to influence across a matrixed organization.

Qualifications

• 8+ years in sponsorship strategy or related marketing roles.
• Experience packaging large-scale consumer events or media sponsorships.
• Strong understanding of experiential marketing and cross-platform sponsorships.
• Excellent presentation, storytelling, and relationship-building skills.
• Ability to influence and collaborate across a matrixed organization.
• Analytical mindset with use of performance insights to optimize offerings.
• Ability to manage multiple priorities in a fast-paced environment.
• Hybrid role based in New York, NY; in-office four days per week.

Skills

Sponsorship strategy

Experiential marketing

Media sales strategy

Integrated marketing

Storytelling / presentation

Communication / relationship-building

Stakeholder collaboration

Analytical mindset

Multitasking / priority management

Job description

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
• Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
• Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
• Exceptional presentation, storytelling, communication, and relationship-building skills.
• Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
• Strong analytical mindset with experience using performance insights to optimize sponsorship offerings.
• Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• This is a hybrid position based in New York, NY, requiring in-office attendance four days per week.