Events Marketing Manager

Laurel; San Francisco (CA); Hybrid; USD 125,000 - 165,000; Full time

Job summary

Laurel is seeking an Event Marketing Manager to drive their event marketing strategy. This role involves planning trade shows, managing logistics, and creating unique experiences for prospects. The ideal candidate will excel in project management and cross-functional collaboration, contributing to the company's mission of returning time to individuals.

Benefits

Comprehensive medical/dental/vision coverage

401(k)

Wellness stipends

Commuter stipends

Qualifications

• 3-5 years of experience in event marketing, preferably in the B2B technology sector.
• Proven track record of managing trade shows and conferences.

Responsibilities

• Lead planning and execution of trade shows and conferences.
• Design unique experiences for prospects in sales cycles.
• Develop and refine event marketing strategy.

Skills

Project Management

Communication

Interpersonal Skills

Job description

Laurel's Mission to Return Time

We’re a team that is connected by time. Life has taught us its true value and finite nature. We value every minute and are on a mission to return time. And we live and breathe that mission in everything we do — from how we build our product that saves our customers time to how we operate as a company.

Come work with a team that’s intelligent yet humble, visionary yet gets things done. A team that’s only getting started at cracking a problem that affects every person who uses a screen to work.

Come build a company that will stand the test of time as we look to understand time itself.

We all waste a staggering amount of time at work (~33%) because we have no idea where we are spending it. Worse yet, we continue to operate in a factory model that simply does not apply to creative work. Our big bet is that by understanding time, we’ll be able to move away from it as a unit of value. In the future knowledge economy (lawyers, accountants, engineers), contributions will be assessed on value added, not the underlying time spent adding it.

Ambitious mission to say the least, so where are we starting? We have created a new market category called Time Automation that automates the timekeeping process for professionals and allows us to collect time data at scale. Before Laurel, professionals had to manually record every six minutes of their day into antiquated timekeeping software. Not anymore. We are moving away from a world in which humans tell a machine what they did at work, to our version of the world in which the machine tells the human.

We are looking for individuals who share our passion of returning time. Come join us on our journey as we spend time solving time. It will be a long road but if we’re even half right, we’ll change the way work is measured and performed forever.

Why You Should Be Excited About Laurel:

• First-Mover Advantage: We stand as the global first movers in applying AI to time within professional services.

• Expertise in Technology and Domain: Our experience encompasses the development and deployment of AI tools tailored for professional services over many learnings.

• World-Class Team: We've assembled a team consisting of some of the foremost talents in AI, product development, and engineering within the tech industry.

• Exceptional Investor Support: To date, we've secured $55 million in funding from renowned venture capitalists worldwide, as well as notable individuals like Marc Benioff and Gokul Rajaram.

• Mission-Driven Organization: Our overarching mission revolves around restoring time to the global community, empowering individuals to focus on the three hours of impactful work each day while giving the remainder back to society.

• Laurel’s AI-Time software has applications across many different verticals — with our initial foothold being enterprises in the professional services industry. This is a complex product that requires AI, a simple yet intuitive user experience, an agent and cloud-based integrations to capture a professional’s digital footprint, and integrations into firms’ billing and accounting systems.

Position Overview

Laurel is looking for an Event Marketing Manager to own the planning, execution, and optimization of our event marketing strategy, including trade shows, conferences, and custom prospect experiences. This person will ensure our events effectively showcase our brand, generate qualified leads, and help accelerate sales cycles. The ideal candidate will excel at project management, cross-functional collaboration, and creating compelling event experiences that stand out in the market.

Key Responsibilities

• Trade Show & Conference Management

  • Lead the planning and execution of Laurel's presence at industry trade shows and conferences

  • Manage booth design, logistics, staffing, and promotional materials

  • Coordinate with vendors, venues, and internal stakeholders to ensure successful event execution

  • Oversee event budgets and track ROI metrics

• Prospect Experience Creation

  • Design and execute unique experiences for prospects in active sales cycles

  • Collaborate with sales teams to identify high-value prospects and customize event approaches

  • Create memorable interactions that accelerate the sales process

• Cross-Functional Coordination

  • Serve as the central point of contact for all event-related activities

  • Collaborate effectively with sales, design, product, and executive teams

  • Clearly define roles and responsibilities for each event to prevent miscommunication

  • Develop comprehensive event briefs and timelines to keep all stakeholders aligned

• Event Marketing Strategy

  • Develop and refine our event marketing strategy to maximize impact

  • Research and recommend new event opportunities aligned with our target markets

  • Create messaging and promotional strategies for pre, during, and post-event

  • Analyze event performance and provide recommendations for future improvements

• Event Experience Design

  • Create compelling booth designs, interactive experiences, and promotional materials

  • Work with creative teams to develop event-specific branding and messaging

  • Source and manage appropriate swag, promotional materials, and raffle items

  • Ensure consistent brand presence across all event touchpoints

Qualifications

Required

• 3-5 years of experience in event marketing, preferably in the B2B technology sector

• Proven track record of successfully managing trade shows, conferences, and customer events

• Strong project management skills with ability to manage multiple events simultaneously

• Excellent communication and interpersonal skills for cross-functional collaboration

• Experience managing event budgets and vendor relationships

• Understanding of sales cycles and how events support the sales process

• History of measuring and optimizing event ROI

Preferred

• Experience with B2B SaaS or AI company events

• Knowledge of event marketing technologies and platforms

• Experience working with design teams and creative agencies

Flexibility and Logistics:

• Location: This role will be hybrid and based at our office in San Francisco at least 3 days per week.

• Additional Benefits: Comprehensive medical/dental/vision coverage with covered premiums, 401(k), and additional benefits including wellness/commuter/FSA stipends.

• Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.

• Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered premiums, 401(k), additional benefits including wellness/commuter/FSA stipends; For candidates located in San Francisco, California, the range for this role is $125,000 to $165,000 USD. Final compensation amounts will be determined based on several factors including candidate experience, technical qualifications and expertise and may vary from the amounts listed.

• What happens if my kid or I are sick on a workday? Take all the time you need! We’ll cover for you. And send you some soup.

Laurel's Commitment: We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal-opportunity employer committed to creating an inclusive environment for all employees.

Not sure if you meet the qualifications? Keep reading…

At Laurel, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge the status quo. If you’re interested in joining us on our mission to return time, then we encourage you to apply, even if you don’t perfectly match every single bullet on the job description. Laurel is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment, free from discrimination or harassment, for all employees.