Events & Lead Generation Representative

HANSONS; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits available after 30 days

401(k) with company match

Paid time off with unlimited rollover

Employee discounts

Referral bonuses up to $1,500

Job summary

HANSONS in Grand Rapids is seeking an Events & Lead Generation Representative who thrives on engaging with the community. This full-time role, requiring reliable transportation, involves attending events to generate leads and promote home improvement products. The position offers a competitive earning potential of $60,000–$90,000+ with incentivized earnings, health benefits, and a fun company culture. Ideal candidates will have strong communication skills and a passion for customer interaction.

Qualifications

• Sales experience preferred, but a positive attitude is crucial.
• Ability to engage comfortably with strangers.
• Reliable transportation for local events.

Responsibilities

• Represent HANSONS at various community events and trade shows.
• Generate qualified leads through conversation with attendees.
• Schedule in-home appointments for the sales team.

Skills

Strong communication and interpersonal skills

Outgoing and energetic personality

Experience in lead generation and event marketing

Customer service experience

Self-motivation and competitive mindset

Job description

Be the Face of HANSONS in Your Community!

Are you outgoing, energetic, and passionate about connecting with people? Do you thrive in fast‑paced environments like community events, trade shows, festivals, and neighborhood outreach? HANSONS is looking for a motivated Events & Lead Generation Representative to help grow our brand, generate high‑quality leads, and create meaningful customer connections.

If you enjoy meeting new people, starting conversations, and helping homeowners discover solutions that improve their homes, this is the perfect opportunity. Sales experience is a plus, but a positive attitude, strong communication skills, and confidence are what matter most.

What You’ll Do

As an Events & Lead Generation Representative, you’ll serve as the first impression of the HANSONS brand by engaging directly with homeowners at events and in local neighborhoods.

Responsibilities

• Represent HANSONS at trade shows, expos, festivals, fairs, and community events
• Generate qualified leads by engaging attendees in conversation and identifying homeowner needs
• Schedule in‑home appointments for our sales team
• Conduct neighborhood outreach and canvassing in areas where HANSONS projects are actively installed
• Promote industry‑leading home improvement products including roofing, windows, siding, gutters, bathtubs, and showers
• Deliver an exceptional customer experience while building excitement around the HANSONS brand
• Meet and exceed lead generation and appointment‑setting goals
• Accurately capture customer information using CRM and lead tracking systems
• Assist with booth setup, promotional displays, and maintaining a professional event presence

We’re Looking For

We’re searching for someone with a strong work ethic, outgoing personality, and passion for customer interaction.

Ideal Candidates Have

• Strong communication and interpersonal skills
• An outgoing, energetic, and confident personality
• Experience in lead generation, canvassing, event marketing, or direct sales
• Sales experience preferred, but not required
• Ability to approach and engage strangers comfortably
• Self‑motivation and a competitive mindset
• Ability to overcome objections and build rapport quickly
• Positive attitude and resilience in a fast‑paced environment
• Customer service or promotional marketing experience is a plus
• Reliable transportation and willingness to travel locally for events

Why Join HANSONS?

We believe in rewarding hard work and creating opportunities for growth.

What We Offer

• $60,000–$90,000+ earning potential ($20/hour + uncapped incentives)
• Weekly pay via direct deposit
• Health benefits available after 30 days
• 401(k) with company match
• Paid time off with unlimited rollover
• Holiday pay
• Career growth and advancement opportunities
• Employee discounts plus Friends & Family discounts
• Referral bonuses up to $1,500
• Fun company culture with contests, prizes, and bonus opportunities

Who Thrives in This Role?

This position is ideal for individuals with backgrounds in:

• Event marketing
• Brand ambassador roles
• Retail sales
• Direct sales
• Customer service
• Canvassing
• Promotions
• Hospitality
• Lead generation
• Community outreach

Hours / Schedule

Full‑time, 40 hours per week/52 weeks per year. The workweek includes all days except Tuesday and Wednesday, with a standard shift of 10:00 am to 7:00 pm, but due to the cyclical nature of the position, some overtime—including extended hours during events and trade shows—may be required. Local and statewide travel is also required.

If you love working with people, enjoy being out in the community, and want an opportunity with unlimited earning potential, we want to hear from you.

Equal Employment Opportunity Statement

It is the policy of HANSONS not to discriminate against age, color, sex, sexual orientation, gender identity, disability, national origin, race, religion, or veteran status.