Event Sponsorship Sales Executive

WWAY; Leland (MS); On-site; USD 60,000 - 90,000; Full time

Job summary

WWAY-TV seeks an Event Account Executive to generate revenue through the sale of WWAY events, sponsorships, and integrated promotional opportunities. The AE will work with News and Sales teams to identify prospects, customize sponsorship packages, and grow revenue from WWAY’s events, community initiatives, and special programs.

The role requires strong prospecting, relationship-building, and closing skills, with occasional evenings and weekends for events, and a focus on delivering measurable

Qualifications

• 7+ years of sales, advertising, sponsorship, media, marketing, or business development experience preferred.
• Proven ability to prospect and generate new business.
• Strong communication, presentation, negotiation, and closing skills.
• Comfortable making outbound calls and asking for the sale.
• Highly organized with excellent follow-through.
• Creative, energetic, and relationship-focused.
• Ability to work effectively with multiple departments.

Responsibilities

• Sell sponsorships for WWAY events, expos, community initiatives, promotions, and special events.
• Prospect new businesses and identify opportunities within existing WWAY accounts.
• Develop and present customized sponsorship packages.
• Meet or exceed assigned event revenue goals.
• Maintain an active pipeline and consistently prospect, follow up, and close business.
• Identify opportunities to turn event sponsors into long-term WWAY advertisers.
• Work with the News team to identify appropriate sponsorship opportunities connected to community initiatives, special projects, and events.
• Work with the Sales team to identify clients and prospects that are a strong fit for sponsorship opportunities.
• Collaborate with Account Executives and management to create packages that provide value to advertisers.
• Help develop opportunities that connect businesses with WWAY’s trusted local audience and community presence.
• Identify opportunities to combine event sponsorships with television, digital, streaming/OTT, social media, and other WWAY products.
• Develop packages that extend a sponsor’s exposure before, during, and after an event.
• Work with internal teams to ensure all sponsorship commitments are delivered.
• Build and maintain strong relationships with sponsors, advertisers, and community partners.
• Represent WWAY professionally at events and community functions.
• Conduct post-event follow-up to demonstrate value and identify renewal opportunities.

Skills

Prospecting & new business

Communication skills

Negotiation & closing

Relationship building

Time management

Job description

WWAY-TV seeks an Event Account Executive to generate revenue through the sale of WWAY events, sponsorships, and integrated promotional opportunities. The AE will work with News and Sales teams to identify prospects, customize sponsorship packages, and grow revenue from WWAY’s events, community initiatives, and special programs.

The role requires strong prospecting, relationship-building, and closing skills, with occasional evenings and weekends for events, and a focus on delivering measurable