Event Sales Manager

Backal Hospitality Group; South San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Backal Hospitality Group in South San Francisco is seeking an Event Sales Manager to lead sales efforts across multiple venues and maximize revenue opportunities.

You will source new business, manage client relationships, and collaborate with operations, culinary, and event teams to ensure seamless transitions from sales to execution. Minimum 3 years in event/hospitality sales required; strong communication and negotiation skills essential.

Qualifications

• Minimum of 3 years of experience in event sales, hospitality sales, catering sales, or a related field.
• Strong communication, negotiation, and organizational skills are essential.

Responsibilities

• Business Development and Sales: Generate new business opportunities and build relationships with corporate clients, event planners, community organizations, and local businesses to achieve revenue goals.
• Client Relation Management: Serve as the primary contact throughout the sales cycle, respond to inquiries, conduct site visits, prepare proposals, negotiate contracts, and ensure a seamless booking experience.
• Event Planning & Execution: Collaborate with clients to understand objectives and requirements, translate vision into detailed event specs, and coordinate with operations, culinary, banquet, and venue teams for successful execution.
• Revenue Growth & Market Expansion: Develop and implement strategic sales and marketing initiatives to increase brand awareness, maximize venue utilization, and drive revenue across multiple concepts.

Job description

With continued growth across our hospitality venues we are seeking a dynamic Event Sales Manager to lead sales efforts and maximize revenue opportunities across multiple concepts in South San Francisco.

This role will be responsible for sourcing/generating new business, managing client relationships, assisting in developing strategic marketing initiatives, and maximizing revenue across a multi-unit concept. This individual will work closely with operations, catering, culinary, and event management teams to ensure a seamless transition from the sales process through event execution. Key responsibilities include but are not limited to:

• Business Development and Sales: Generate new business opportunities through proactive prospecting, networking, referrals, and strategic outreach efforts. Build and maintain strong relationships with corporate clients, event planners, community organizations, and local businesses to achieve and exceed revenue goals.
• Client Relation Management: Serve as the primary point of contact throughout the sales cycle, responding to inquiries, conducting site visits, preparing customized proposals, negotiating contracts, and ensuring a seamless booking experience from initial contact through event confirmation.
• Event Planning & Execution: Collaborate with clients to understand their event objectives and requirements, translating their vision into detailed event specifications. Partner closely with operations, culinary, banquet, and venue teams to ensure successful execution and exceptional guest experiences.
• Revenue Growth & Market Expansion: Develop and implement strategic sales and marketing initiatives to increase brand awareness, maximize venue utilization, and drive event, catering, meeting, and conference revenue across multiple hospitality concepts.

A successful candidate will possess a minimum of 3 years of experience in event sales, hospitality sales, catering sales, or a related field. Demonstrate a true passion for hospitality and creating exceptional client experiences. Strong communication, negotiation, and organizational skills are essential, along with the ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams to ensure successful event execution.

Our Vision:

Backal Hospitality Group is an ever-evolving collection of venues, event services, and investments, anchored in hospitality and inspired by New York. In hospitality, relationships, are everything. BHG welcomes our clients like family with warm, approachable, ego-free hospitality. We are committed to providing unconditional support, respect, trust, and loyalty to our clients and employees. We value empowerment, and support opportunities for growth, creativity, and innovation wherever they might be.

Equal Employment Opportunity (EEO)

Backal Hospitality Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.