Event Sales Manager

21c Museum Hotel; Louisville (KY); On-site; USD 65,000 - 90,000; Full time

Job summary

21c Museum Hotels in Louisville, KY seeks an experienced Event Sales Manager to drive catering revenue by maximizing opportunities and up‑selling events.

You will build a client base, conduct site tours, and coordinate with the Director of Sales and hotel teams to ensure profitable bookings. The role requires six years in event sales and management, with at least four years in hotel event sales, and some local travel.

Qualifications

• Excellent communication skills, verbal and written.
• Ability to work independently with minimal supervision.
• Extensive knowledge of selling strategies and goal attainment.
• Knowledge of hotel, catering, and event space.
• Proficient in booking, tracking, forecasting and selling strategies.
• Understanding group sales processes and account negotiation.
• Ability to train others.
• Analytical problem solving and data analysis.
• Team-oriented with strong organizational skills.

Responsibilities

• Builds client base through outside sales calls, prospecting, direct mail, networking and referrals across local and national markets.
• Conducts site tours and represents the hotel at trade shows and business events for local and national markets.
• Identifies gaps (30/60/90 days and beyond) and recommends targeted sales/marketing plans.
• Manages the full sales process from inquiry to payment and follow-up.
• Maintains financials: tracking A/R and reconciling BEO with client bill.

Skills

Client relationship building

Sales prospecting

Negotiation skills

Forecasting

Time management

Education

High school diploma

Bachelor’s degree preferred

Tools

Accounting software

MS Word

Excel

Outlook

Job description

If you love saying YES and enjoy engaging with the community by leading with ART, 21c Museum Hotels is one of the pioneering examples of bridging the worlds of art and hospitality. We combine a multi-venue contemporary art museum, boutique hotel and a chef driven restaurant to create a unique and welcoming opportunity.

Job Description

Reports To: Director of Sales

General Purpose: The Event Sales Manager generates top line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues.

Specific Responsibilities:

• Builds client base through outside sales calls, prospecting, direct mail, networking and referrals. Focuses on all markets, local and national.
• Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
• Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
• Achieves budgeted revenue goals and booking goals.
• Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
• Responsible for the entire sales process; client inquiries through payment and follow up thank you notes.
• Maximizes profit and optimizes space through sales in accordance with established pricing models, exercising good judgment.
• Creation of contract through Daylight collaborating with sales team where appropriate.
• Coordinates with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
• Communicates with clients immediately following event to rebook and get feedback.
• Thorough knowledge of products/ services, able to answer questions from clients quickly and confidently
• Creates and maintains accounts
• Creates inquiry records
• Documents activities
• Creates and prints necessary reports
• Creates contracts
• Assists with daytime event management and various event operational tasks when necessary.
• Maintains a good working relationship with guests, groups, and personnel from other departments.
• Maintains various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
• Enters event data into industry standard data management systems with upkeep/monitoring of event management.

Qualifications

• Excellent communication skills, both verbal and written.
• Most work tasks are performed independently. There is minimal direct supervision.
• Extensive knowledge of selling strategies and the ability to meet goals.
• Complete knowledge of hotel, catering, and event space.
• Able to utilize property adopted for booking, tracking, forecasting, and executing optimal selling strategies.
• Comprehends the group sales process and negotiate accounts.
• Able to develop and deliver training.
• Analytically approaches problem solving.
• Able to analyze financial statements and market data.
• Desires to participate as part of a team.
• Demonstrates self-confidence, energy and enthusiasm.
• Presents ideas and information in a concise, well-organized way.
• Manages group or interpersonal conflict situation effectively.
• Manages time well, correctly prioritizing tasks.
• Highly visible in areas of responsibility.
• Excellent negotiation skills in order to create win-win solutions.
• Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Outlook.
• Must pass a background check.

Education/Formal Training:

• High school or equivalent education required. Bachelor's Degree preferred.

Experience:

• Six years event sales and management with a minimum of four years of hotel event sales or related discipline experience required.

Travel Requirements:

• Some local travel to client sites and networking events

Additional Information

All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm

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