Event Sales Manager

Ennismore; Louisville (KY); On-site; USD 60,000 - 90,000; Full time

Job summary

21c Museum Hotels in Louisville is seeking an Event Sales Manager to drive top-line catering revenue, maximize event bookings, and upsell additional services. The role involves outside sales, site tours, trade shows, and end-to-end management of the sales cycle.

The ideal candidate has extensive event sales experience, strong negotiation skills, and deep knowledge of hotel, catering, and event space operations. Local and national market focus with occasional travel are expected.

Qualifications

• Six years event sales and management experience.
• Minimum four years hotel event sales or related discipline.
• Excellent verbal and written communication skills.
• Knowledge of hotel, catering, and event space operations.

Responsibilities

• Builds client base through outside sales calls and referrals.
• Conducts site tours and represents the hotel at trade shows.
• Prepares reports including pace/sales inquiry and action plans.
• Manages the entire sales process from inquiry through payment.
• Coordinates with DOS and Sales Team to optimize bookings.

Skills

Event sales

Client relationship

Negotiation

Forecasting

Microsoft Office

CRM software

Education

High school diploma or equivalent

Bachelor's degree preferred

Tools

Accounting software

Microsoft Word

Excel

Outlook

CRM systems

Job description

21c Louisville, 700 W Main St, Louisville, KY 40202, USA

If you love saying YES and enjoy engaging with the community by leading with ART, 21c Museum Hotels is one of the pioneering examples of bridging the worlds of art and hospitality. We combine a multi-venue contemporary art museum, boutique hotel and a chef driven restaurant to create a unique and welcoming opportunity.

Job Description

Reports To: Director of Sales

General Purpose: The Event Sales Manager generates top line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues.

Specific Responsibilities:

• Builds client base through outside sales calls, prospecting, direct mail, networking and referrals. Focuses on all markets, local and national.
• Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
• Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
• Achieves budgeted revenue goals and booking goals.
• Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
• Responsible for the entire sales process; client inquiries through payment and follow up thank you notes.
• Maximizes profit and optimizes space through sales in accordance with established pricing models, exercising good judgment.
• Creation of contract through Daylight collaborating with sales team where appropriate.
• Coordinates with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
• Communicates with clients immediately following event to rebook and get feedback.
• Thorough knowledge of products/ services, able to answer questions from clients quickly and confidently
• Creates and maintains accounts
• Creates inquiry records
• Documents activities
• Creates and prints necessary reports
• Creates contracts
• Assists with daytime event management and various event operational tasks when necessary.
• Maintains a good working relationship with guests, groups, and personnel from other departments.
• Maintains various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
• Enters event data into industry standard data management systems with upkeep/monitoring of event management.

Qualifications

• Excellent communication skills, both verbal and written.
• Most work tasks are performed independently. There is minimal direct supervision.
• Extensive knowledge of selling strategies and the ability to meet goals.
• Complete knowledge of hotel, catering, and event space.
• Able to utilize property adopted for booking, tracking, forecasting, and executing optimal selling strategies.
• Comprehends the group sales process and negotiate accounts.
• Able to develop and deliver training.
• Analytically approaches problem solving.
• Able to analyze financial statements and market data.
• Desires to participate as part of a team.
• Demonstrates self-confidence, energy and enthusiasm.
• Presents ideas and information in a concise, well-organized way.
• Manages group or interpersonal conflict situation effectively.
• Manages time well, correctly prioritizing tasks.
• Highly visible in areas of responsibility.
• Excellent negotiation skills in order to create win-win solutions.
• Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Outlook.
• Must pass a background check.

Education/Formal Training:

• High school or equivalent education required. Bachelor's Degree preferred.

Experience:

• Six years event sales and management with a minimum of four years of hotel event sales or related discipline experience required.

Travel Requirements:

• Some local travel to client sites and networking events

Additional Information

All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm