Event Sales Manager

Yardbird Group; Las Vegas (NV); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

Yardbird Group in Las Vegas is seeking an Event Sales Manager to own the full lifecycle of private dining and large-party revenue. You will drive proactive outreach, build lasting client partnerships, and coordinate with the GM and sales leadership to maximize brand-aligned revenue opportunities.

The role blends creativity with performance, demanding strong leadership, meticulous planning, and exceptional guest service to exceed expectations while maintaining financial goals.

Qualifications

• 2+ years in restaurant group sales or hospitality sales.
• Proven success in meeting or exceeding sales goals in fast-paced environments.
• Strong negotiation skills within brand and pricing guidelines.
• Proficiency in Microsoft Office (Outlook, Excel).
• Experience with Tripleseat is preferred.

Responsibilities

• Drive private dining and group sales through proactive outreach and inbound lead conversion.
• Respond to inquiries within 24–48 hours with urgency.
• Own the full sales cycle: prospecting, proposals, contracts, and closing.
• Build and maintain a pipeline of qualified leads and repeat clients.
• Prepare customized proposals, menus, floor plans, and event details for each client.
• Create and manage BEOs with accuracy for all departments.
• Collaborate with FOH and BOH to ensure seamless execution.
• Coordinate staffing and operational needs for events.
• Oversee on-site and off-site events ensuring exceptional guest experience.
• Track, analyze, and report weekly sales performance; adjust strategies.

Skills

Sales leadership

Event planning

Negotiation

Client relationships

Communication

Organization

Bilingual

Tools

Tripleseat

Job description

The Event Sales Manager is responsible for driving private dining and large party revenue through strategic sales, thoughtful planning, and flawless execution. This role is both creative and performance-driven; owning the full lifecycle of each event from initial inquiry to post-event follow-up.

Through proactive outreach, relationship-building, and a deep understanding of the Yardbird brand, the Event Sales Manager delivers memorable experiences that exceed guest expectations while maximizing revenue opportunities. This position partners closely with the General Manager and Director of Sales & Marketing to ensure alignment with brand standards, operational excellence, and financial goals.

Key Attributes & Qualifications

• Self-starter with a strong sense of ownership and urgency
• Natural leader who embodies and champions Yardbird culture
• Guest-first mindset with a passion for hospitality and experience-driven service
• Strong sales acumen with confidence in negotiation and closing techniques
• Relationship-builder with the ability to create lasting client partnerships
• Excellent communication skills—verbal, written, and interpersonal
• Highly organized with the ability to manage multiple events and priorities simultaneously
• Detail-oriented with a commitment to precision and follow-through
• Results-driven with a track record of meeting or exceeding revenue goals
• Professional presence with the ability to represent the brand externally
• Reliable transportation required
• Bilingual preferred but not required

Core Responsibilities

• Drive private dining and group sales through proactive outreach, networking, and inbound lead conversion
• Respond to all inquiries (phone, email, web) within 24–48 hours with a strong sense of urgency
• Own the full sales cycle: prospecting, proposal development, contract negotiation, and closing
• Build and maintain a robust pipeline of qualified leads and repeat clients
• Prepare customized proposals, menus, floor plans, and event details tailored to each client
• Create and manage Banquet Event Orders (BEOs) with accuracy and clarity for all departments
• Collaborate cross-functionally with FOH and BOH teams to ensure seamless execution
• Partner with the GM, Executive Chef, and Bar Manager to finalize food & beverage offerings
• Coordinate staffing and operational needs aligned with event requirements
• Oversee execution of on-site and off-site events, ensuring an exceptional guest experience
• Manage all financial components including deposits, payments, and post-event reconciliation
• Conduct timely follow-ups 3-5x, including thank-you notes and resolution of guest feedback
• Represent Yardbird at local events, networking functions, and within the community
• Act as liaison with corporate marketing to promote seasonal offerings, holidays, and special programs
• Track, analyze, and report weekly sales performance; adjust strategies to achieve revenue targets
• Support menu updates, collateral, and event-related materials as needed

Education & Experience

• Minimum 2+ years of experience in restaurant group sales, catering, or hospitality sales
• Proven success in meeting or exceeding sales goals in a fast-paced environment
• Strong negotiation skills within established brand and pricing guidelines
• Proficiency in Microsoft Office (Outlook, Excel required)
• Experience with Tripleseat is preferred

Compensation

Base salary:$50,000–$60,000
Plus commission structure and comprehensive benefits package

We run background checks on all new hires in this position.