Event Sales Coordinator

B&M Catering; Pawtucket (RI); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Employee Ownership (ESOP)

401(k) Retirement Plan

Health Benefits

Paid Time Off

Employee discounts on offerings

Culture of ownership

Job summary

B&M Catering seeks an energetic Event Sales Coordinator in Pawtucket to drive business development and scale B2B catering accounts. You will implement outbound sales blocks, engage in field marketing, and convert inbound inquiries into bookings for weddings, corporate events, and private parties.

Your role includes crafting event orders, coordinating with operations and kitchen teams, and representing the brand at local events to grow market share across RI, MA, and CT.

Qualifications

• 1–3 years of experience in business development, event sales, catering coordination, or proactive B2B phone sales in the food & beverage industry.
• Structured outbound phone outreach, cadence execution, and closing quotes/contracts.
• Organization and detail orientation for producing Event Orders (BEOs) and managing event timelines.
• Familiarity with catering CRM software, POS tools, and standard office tools (MS Office/Google Workspace).
• Brand ambassador mindset and willingness to represent the company at regional events.

Responsibilities

• Structured Daily Power Hours: conduct 2x daily outbound sales blocks to secure B2B orders and holiday events.
• Field Marketing: follow up on Boxed Lunch/Cornbread Drops and pitch time-limited promos to convert leads.
• Inbound Lead Conversion: qualify and convert inquiries via phone, email, and web forms.
• Brand Representation & Networking: attend local Chamber events and community activations to build relationships.
• Sales Collateral & Presentations: present brand pillars and campaigns to drive bookings.
• Event Detailing & BEO Creation: finalize menus, dietary options, beverages, timelines, equipment, and staffing.
• Off-Peak & Seasonal Promotion: push Holiday Micro-Packs and corporate party packages.
• Cross-Departmental Logistics: coordinate with Operations Director and kitchen leadership for smooth handoffs.
• Preferred Venues & Vendor Management: coordinate with venues, tent rentals, florists, and external vendors.
• Administrative & CRM Management: maintain client records, pipelines, and post-event reviews.

Skills

Outbound sales

Networking

Organization & detail orientation

Phone outreach

Brand ambassador mindset

Tools

Catering CRM software

POS tools

Microsoft Office

Google Workspace

Job description

About B&M Catering Co.

At B&M Catering Co., we’ve built our reputation on delivering exceptional food, friendly service, and memorable experiences across Rhode Island, southeastern Massachusetts, and Eastern Connecticut since 1984. From classic New England clambakes and backyard barbecues to elegant weddings, corporate galas, and school meal partnerships, we take pride in our community, our team, and our commitment to bringing people together over great food. We’ve also been serving delicious meals to schools since 2008.

We are proudly Employee-Owned!

When you join B&M Catering, you aren't just an employee—you become an owner with a direct stake in our shared growth and long-term success.

Position Overview

We are seeking a high-energy, proactive, and results-driven Event Sales Coordinator to join our team in Pawtucket. In this role, you will play a critical part in executing B&M Catering’s strategic growth plan—driving business development through outbound proactive sales tactics (including structured daily power hours, field marketing/food drops, and networking) to expand B2B catering accounts and secure higher-value event sales (weddings, corporate galas, private parties, preferred venue partnerships).

Key Responsibilities

Business Development & Outbound Sales Tactics

Structured Daily Power Hours: Drive active business development by executing dedicated daily outbound sales calling blocks (2x daily Power Hours: 10:00 AM–11:00 AM targeting corporate administrative assistants and office managers; 2:00 PM–3:00 PM targeting event planners, school leads, and long-term accounts) to secure weekday B2B orders and Q4/seasonal holiday events.

Field Marketing Rapidly follow up on corporate "Boxed Lunch & Cornbread Drops" across RI, MA, and CT to pitch our "First Office Lunch Special" (15% off first catering order over $250) and convert leads into repeat B2B clients.

Inbound Lead Conversion: Promptly qualify and convert inbound inquiries via phone, email, and web forms across core event avenues (weddings, corporate galas, clambakes/BBQs, and private parties).

Brand Representation & Networking: Actively represent B&M Catering at local Chamber of Commerce networking events (Northern RI, Greater Providence) and community volunteering activations to build local business relationships and brand goodwill.

Sales Collateral & Presentations: Present core brand pillars in client interactions (emphasizing our established 1984 heritage and employee-owned culture) and leverage promo campaigns (including Cox Media/Red Sox push follow-ups) to drive client bookings.

Event Planning, Detailing & Operational Coordination

Event Detailing & BEO Creation: Detail all aspects of booked events—including custom menus, standard dietary-specific options (gluten-free, vegan, vegetarian add-ons), beverage service, timelines, equipment rentals, and staffing requirements—into accurate Event Orders (BEOs) and invoices.

Off-Peak & Seasonal Product Promotion: Support and drive sales for off-peak revenue initiatives, including Holiday Micro-Packs (Heat & Serve) and corporate party packages.

Cross-Departmental Logistics: Collaborate closely with the Director of Operations and kitchen leadership at 560 York Ave to ensure smooth handoffs between sales proposals and daily culinary production/event execution.

Preferred Venues & Vendor Management: Coordinate logistics with preferred venue partners, tent rental companies, florists, and external vendors as needed.

Administrative & CRM Management

Maintain meticulous client records, sales pipelines, call tracking logs, and event schedules within our catering management CRM software. Track post-event reviews, client feedback, and order rebook rates to maximize lifetime account value. Participate in regular sales and operational alignment meetings to review upcoming event volume and strategic targets.

Qualifications & Requirements

Experience: 1–3 years of experience in business development, event sales, catering coordination, hospitality sales, or proactive B2B phone sales in the food & beverage industry.

Business Development Drive: High comfort level with structured outbound phone outreach, executing follow-up cadences, food drop campaigns, and closing quotes/contracts.

Organization & Detail Orientation: Outstanding organization skills with high accuracy in generating Event Orders (BEOs), managing event timelines, and tracking clientpreferences.

Technical Skills: Experience using catering management/CRM software, POS tools, Microsoft Office, and Google Workspace.

Brand Ambassador Mindset: Enthusiastic about attending regional networking events and representing B&M’s long-standing community legacy and employee-owned company culture.

Flexibility: Ability to work a flexible schedule, including occasional evenings or weekends during peak catering seasons or high-profile event setups.

Regional Knowledge: Familiarity with venue options, corporate hubs, and community event networks in Rhode Island, southeastern Massachusetts, and Eastern Connecticut is a strong plus.

What We Offer

Total Compensation Package:

$70,000 – $80,000 per year (comprising competitive base salary + commission/bonus performance incentives).

Employee Ownership:

Shares in the company (ESOP/employee ownership plan) so you directly benefit from company success and value growth.

401(k) Retirement Plan:

Includes a 4% Safe Harbor Match after 90 days of employment.

Health Benefits:

Comprehensive health, dental, and vision insurance coverage options.

Paid Time Off:

Paid time off (PTO) and paid holiday schedule.

Perks:

Employee discounts on B&M Catering offerings and team event perks.

Culture:

A supportive, collaborative, and ownership-minded work environment at an established local company operating since 1984.