Event Programming and Marketing Manager

ASCM; Illinois; On-site; USD 80,000 - 120,000; Full time

Job summary

ASCM in Illinois seeks an Event Programming & Marketing Manager to lead speaker recruitment, content development and integrated marketing for the association's event portfolio. You will coordinate with program committees, stakeholders and sponsors to deliver compelling sessions and on-brand marketing.

The role combines strategic thinking with hands-on execution, requiring strong project management, clear communication and the ability to manage multiple events with tight deadlines and evolving

Qualifications

• Bachelor’s degree in marketing, communications, business, event management or a related field, or equivalent professional experience.
• 5+ years of experience in event marketing, content/program management, communications or a related field.
• Demonstrated experience developing and executing integrated marketing campaigns for events, programs or other initiatives.
• Experience recruiting, managing and communicating with speakers, subject matter experts or other external contributors.
• Strong project management skills with the ability to manage multiple complex projects and deadlines simultaneously.

Responsibilities

• Lead speaker strategy and recruitment for assigned ASCM events, including identifying prospective speakers and subject matter experts, managing Call for Presentations and direct invitations, and cultivating relationships with speakers and contributors.
• Manage speakers throughout the event lifecycle, including outreach, selection, communications, timelines, presentation materials, bios, descriptions, photos and other program information.
• Partner with program committee, business stakeholders and professional conference organizers to develop compelling, relevant event content aligned with audience needs and ASCM’s body of knowledge.
• Maintain speaker, session and program information in event platforms.
• Stay informed on supply chain trends, emerging topics and industry leaders to inform event programming and identify potential speakers and subject matter experts.
• Coordinate with sponsors and exhibitors to collect required speaker, session and branding materials and ensure deliverables are completed on schedule.

Skills

Project management

Communication

Time management

Stakeholder management

Team collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Event platforms (STOVA)

Job description

Job Summary

The Event Programming & Marketing Manager is responsible for developing and executing the speaker, content and marketing strategy for ASCM’s event portfolio. This role serves as the primary marketing and speaker-programming lead for assigned events, partnering cross-functionally to build compelling event experiences, recruit and manage speakers, and drive attendee engagement and registration.

Job Summary

The Event Programming & Marketing Manager is responsible for developing and executing the speaker, content and marketing strategy for ASCM’s event portfolio. This role serves as the primary marketing and speaker-programming lead for assigned events, partnering cross-functionally to build compelling event experiences, recruit and manage speakers, and drive attendee engagement and registration.

The Manager will oversee speaker recruitment and management from identification through event delivery, including Call for Presentations, direct invitations, speaker communications, content collection and program development. In partnership with the broader marketing team, this role will also develop and execute integrated event marketing campaigns across email, digital, web, social and other channels.

This position requires a strong combination of strategic thinking and hands‑on execution. The ideal candidate is an organized project manager and strong communicator who can manage multiple events and competing priorities while using data, audience insights and industry trends to continuously improve event content and marketing performance.

Essential Functions And Responsibilities

Event Content & Speaker Management

• Lead speaker strategy and recruitment for assigned ASCM events, including identifying prospective speakers and subject matter experts, managing Call for Presentations and direct invitations, and cultivating relationships with speakers and contributors.
• Manage speakers throughout the event lifecycle, including outreach, selection, communications, timelines, presentation materials, bios, descriptions, photos and other program information.
• Partner with program committee, business stakeholders and professional conference organizers to develop compelling, relevant event content aligned with audience needs and ASCM’s body of knowledge.
• Maintain speaker, session and program information in event platforms.
• Stay informed on supply chain trends, emerging topics and industry leaders to inform event programming and identify potential speakers and subject matter experts.
• Coordinate with sponsors and exhibitors to collect required speaker, session and branding materials and ensure deliverables are completed on schedule.

Event Marketing Strategy & Execution

• Develop and execute integrated marketing plans for assigned events, serving as the primary marketing point of contact for event-related initiatives.
• Develop event positioning, messaging, campaign briefs and marketing copy in partnership with internal stakeholders and the broader marketing team.
• Partner with digital marketing to execute email, paid digital and other demand-generation efforts, including audience targeting, messaging, copy and creative development.
• Partner with creative and web teams to develop and deliver event collateral, landing pages, promotional materials and other marketing assets; provide creative direction and review final deliverables.
• Support attendee communications and engagement throughout the event lifecycle, including event apps, pre-event communications and on‑site communications as appropriate.
• Ensure event marketing and content are aligned with ASCM brand standards, audience needs and overall business objectives.

Cross-Functional Event Management

• Serve as a key liaison between Events, Marketing, Content & Programs, business channels and external partners to ensure alignment and effective execution of event initiatives.
• Manage multiple events and projects simultaneously, establishing timelines, coordinating deliverables and proactively identifying and resolving issues.
• Attend and provide on‑site speaker support at major events as needed.

Performance & Optimization

• Monitor event marketing performance, registration and other relevant metrics; develop reports and provide recommendations to improve campaign performance and achieve event goals.
• Analyze audience, campaign and event data to identify opportunities for improved targeting, messaging, content and attendee engagement.
• Stay current on event marketing practices, digital trends and developments within the supply chain industry to inform strategy and execution.
• Other duties as assigned.

Qualifications

Qualifications Required

• Bachelor’s degree in marketing, communications, business, event management or a related field, or equivalent professional experience.
• 5+ years of experience in event marketing, content/program management, communications or a related field.
• Demonstrated experience developing and executing integrated marketing campaigns for events, programs or other initiatives.
• Experience recruiting, managing and communicating with speakers, subject matter experts or other external contributors.
• Strong project management skills with the ability to manage multiple complex projects and deadlines simultaneously.

Qualifications Desired

• Experience working in a professional association, education or conference environment.
• Experience with event platforms such as STOVA or similar platforms.
• Experience with digital marketing, email marketing and paid media.
• Experience developing marketing copy, creative briefs and web content.
• Knowledge of the supply chain industry or demonstrated ability to quickly learn complex subject matter.

Knowledge, Skills And Abilities

• Must possess strong problem‑solving and critical thinking skills. This detail-oriented individual should be a self‑starter who can independently produce professional level work.
• Interpersonal, written/verbal communication and customer service skills to work effectively with people of diverse talent and background
• Strong time management and organizational skills,
• The ability to manage multiple projects independently and simultaneously while working well with others.
• The ability to travel to conferences, meetings, and other venues as appropriate.
• Experience with digital content production tools.
• Experience with speaker and volunteer management
• Innovative growth mindset and flexibility to adapt to shifting priorities.
• Ability to embrace challenges and be resourceful in solving problems.
• Must be able to evaluate and analyze the quality and market performance of assigned programs, products and services, as well as agencies, vendors and contractors.
• Must be an efficient user of the Microsoft Office Suite with strong PowerPoint skills.