Event Marketing Manager — Growth-Driven, Bowling Green

International Business Machines Corporation; Bowling Green (KY); Sur place; USD 91 000 - 136 000; Plein temps

Avantages offerts par ce poste

Paid learning

Health coverage

Mentorship

Flexible Bowling Green setup

Résumé du poste

International Business Machines Corporation (IBM) in Bowling Green, KY is hiring an Event Marketing Manager to lead audience segmentation, personalize outreach, and drive revenue through targeted events and demos.

The role carries a $91,000–$136,000 annual package with learning perks, health coverage, mentorship, and a flexible Bowling Green setup. Ideal candidates bring A/B testing experience and a data-driven mindset to accelerate growth.

Qualifications

• Flexibility to adapt your approach as business needs evolve.
• Manager fluency in Professionalism, with Content Marketing on your roadmap.
• Reliable, accountable, and committed to following through.
• Familiarity with Google Tag Manager and related tools or frameworks.
• A learner's pace that keeps up with shifting requirements.

Responsabilités

• Segment audiences and personalize outreach to lift response rates.
• Carry a $91,000 - $136,000-tier quota and the playbook to hit it.
• Build territory plans that maximize coverage across Bowling Green, KY.
• Convert webinar attendees into sales marketing demos within 48 hours.
• Close the loop between ad spend and revenue, dollar for dollar.
• Read the room on every manager call and adjust the close.
• Manage event sponsorships and lead-capture programs across Bowling Green, KY.
• Negotiate renewals before the sales marketing contract goes quiet.

Connaissances

Adaptability

Professionalism

Accountability

Learning agility

Communication skills

Outils

Google Tag Manager

Description du poste

International Business Machines Corporation (IBM) in Bowling Green, KY is hiring an Event Marketing Manager to lead audience segmentation, personalize outreach, and drive revenue through targeted events and demos.

The role carries a $91,000–$136,000 annual package with learning perks, health coverage, mentorship, and a flexible Bowling Green setup. Ideal candidates bring A/B testing experience and a data-driven mindset to accelerate growth.