Event Marketing Manager — Austin Experiences

Hearst Magazines; Austin (TX); On-site; USD 85,000 - 110,000; Full time

Job summary

Hearst Austin Media is seeking a Product Marketing Manager, Events to lead the marketing for wellness, lifestyle, food, music, and community events, with a strong focus on Cap10K in Central Texas. You’ll craft campaigns, capture content in the field, interview participants, and drive registrations, merchandise engagement, and repeat participation while building a vibrant Austin event community.

You’ll work closely with the Race Director, event producers, and creative teams, spending time on-site

Qualifications

• 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience.
• Strong social media and content creation skills.
• Comfortable appearing on camera and interviewing participants.
• Experience building campaigns that drive registrations, attendance, purchases or subscriptions.
• Strong project management and organizational skills.
• Ability to work evenings and weekends as events require.
• Passion for live experiences and community-building.

Responsibilities

• Be the Voice of the Brand by telling our events’ story year-round through social media, video, email, and activations.
• Develop marketing campaigns that drive registrations, ticket sales, attendance, and merchandise purchases.
• Be embedded in the event experience by collaborating with Race Director, producers, creative team and operations leaders.
• Turn merchandise into a movement by launching product campaigns and building anticipation.
• Build community by fostering relationships with running clubs, fitness groups, and local influencers.

Skills

Marketing

Social media

Video interviews

Campaign management

Event marketing

Job description

Hearst Austin Media is seeking a Product Marketing Manager, Events to lead the marketing for wellness, lifestyle, food, music, and community events, with a strong focus on Cap10K in Central Texas. You’ll craft campaigns, capture content in the field, interview participants, and drive registrations, merchandise engagement, and repeat participation while building a vibrant Austin event community.

You’ll work closely with the Race Director, event producers, and creative teams, spending time on-site