Experiential Event Marketing Lead - Austin

Austin American-Statesman; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Austin American-Statesman in Austin, TX seeks a Product Marketing Manager, Events to lead marketing for wellness, lifestyle, food, music and community events, with a primary focus on Cap10K. Be the voice of the brand, tell stories across social, video and email, interview participants, capture content and grow registrations and attendance.

You’ll be on the ground at activations, merchandise launches and race-weekend events.

Qualifications

• 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience.
• Strong social media and content creation skills.
• Comfortable appearing on camera and interviewing participants.
• Experience building campaigns that drive registrations, attendance, purchases or subscriptions.
• Strong project management and organizational skills.
• Ability to work evenings and weekends as events require.
• Passion for live experiences and community-building.

Responsibilities

• Be the Voice of the Brand: tell the story of our events year-round through social media, video, email, digital campaigns and activations.
• Grow Participation: develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation.
• Be Embedded In The Experience: work with Race Director, event producers, creative team and operations leaders; attend planning meetings, activations, training runs and race-weekend activities.
• Turn Merch into a Movement: invest in merchandise and launch campaigns.
• Build Community: develop relationships with running clubs, fitness groups, creators, community organizations and local businesses.

Skills

Marketing

Audience development

Events

Experiential marketing

Community engagement

Social media

Content creation

On-camera

Interviews

Campaigns

Project management

Job description

Austin American-Statesman in Austin, TX seeks a Product Marketing Manager, Events to lead marketing for wellness, lifestyle, food, music and community events, with a primary focus on Cap10K. Be the voice of the brand, tell stories across social, video and email, interview participants, capture content and grow registrations and attendance.

You’ll be on the ground at activations, merchandise launches and race-weekend events.