Event Marketing Manager

Thatch Health; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking an Event Marketing Manager to spearhead event strategies that drive revenue growth. This dynamic role involves organizing numerous events, collaborating with sales and marketing teams, and utilizing analytical skills to evaluate program performance. The ideal candidate will thrive in a fully remote environment and possess a strong background in B2B event marketing. Join a forward-thinking team dedicated to transforming health benefits for modern businesses and making a significant impact in the industry.

Qualifications

• 6+ years of experience in event marketing, particularly in B2B settings.
• Strong analytical skills and business acumen required.

Responsibilities

• Lead Field Marketing & Events strategies to drive pipeline creation.
• Collaborate with cross-functional teams to define GTM plans.

Skills

Event Marketing

Analytical Skills

Presentation Skills

B2B Marketing

Data-Driven Decision Making

Job description

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Event Marketing Manager at Thatch

Location: Remote (US)

About the role

At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify.

We’re looking for an Event Marketing Manager to join our team and help us accelerate bringing Thatch to market. The ideal candidate will have a deep understanding of event marketing (1st and 3rd party), virtual event marketing, and strong analytical skills.

As a key member of the Go-To-Market team, you’ll be responsible for identifying and organizing dozens of events a year, meeting new customers, and evangelizing ideas that move our industry forward — you will be responsible for generating hundreds of leads a quarter and delivering on ambitious pipeline targets.

This is a highly cross-functional, fully remote role that requires building strong relationships across the marketing team and with leaders from Sales, Design, and Product to obtain shared success.

What you'll do

• Lead Field Marketing & Events strategies that support revenue teams by driving pipeline creation, deal acceleration and revenue growth.
• Develop the Field Marketing & Events program from the ground up, bringing discipline, best practices and rigor to create consistency & scale.
• Partner closely with sales leaders to develop a strategy that supports strong quarterly pipeline goals; advocate for what sales needs and keep sales informed on marketing priorities.
• Own and be accountable for achieving ambitious targets related to field and event effort.
• Continuously evaluate the performance and ROI of programs; adjust strategy and optimize program investments accordingly.
• Champion a data-driven and metrics-focused approach to events, ensuring that decisions are informed by data, insights and performance tracking.
• Collaborate with cross-functional teams (Sales, Channel, Product Marketing & Growth) to define GTM plans, improve processes and ensure tight alignment on goals and execution.

Background we're looking for

• 6+ years of relevant experience with in-house and sponsored third-party events.
• A significant amount of these years of experience in B2B.
• A strong presenter with an ability to command an audience and work with executives.
• Strong business acumen and analytical skills.
• Ability to travel up to 30% of the time.

Experience we’d be particularly excited about

• Experience working at a high-growth, early-stage startup or healthcare company.

What to expect

We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here's what to expect:

• 30 minute Zoom meeting with the hiring manager to dive deeper into your experience and the role.
• 15 minute phone screen to talk through your background and interest in Thatch.
• 30 minute Zoom meeting to meet 3 members of the team.
• 30 minute Zoom meeting with the hiring manager to work through a take home assignment.
• 30 minute Zoom meeting with our founders to discuss your approach to culture and our operating principles.

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