Event Marketing Manager

RELX; Richmond (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

RELX is seeking an experienced Product Marketing Manager to drive event-focused marketing strategies. You will develop insight-led plans, collaborate with sales and product teams, and lead multi-channel campaigns to grow awareness and attendance at key events.

The role requires strong market insight, budget management, and the ability to own initiatives from conception through delivery in a fast-paced, B2B environment.

Qualifications

• Strong practical and conceptual expertise in marketing and event-driven campaigns.
• Proven experience delivering marketing strategies and campaigns in B2B or events environments.
• Ability to build relationships with internal and external stakeholders and collaborate with sales teams.

Responsibilities

• Develop and deliver integrated marketing plans aligned to EVP and portfolio strategy.
• Plan and execute campaigns across digital, print, and broadcast channels to drive awareness and leads.
• Collaborate with sales, product, and wider marketing teams to align messaging and enablement.
• Lead projects, manage budgets, and forecast marketing costs for maximum ROI.
• Represent the RELX brand as on-site marketing lead at events and industry forums.

Skills

Market insight

Campaign management

Stakeholder management

Budget management

Event marketing

Cross-functional collaboration

Data-driven decision making

Tools

Marketing automation tools

CRM systems

Job description

• The Product Marketing Manager plays a key role in the successful strategic development and delivery of events
• Working closely with the Event Leader, this role requires the ability to understand market and customer insight and partners with sales teams to align campaigns and messaging that drive awareness, lead generation, and event attendance
• The role designs and delivers international marketing programmes and strategies to support products, services, and market sectors, using a mix of channels such as digital, print, and broadcast
• It collaborates cross‑functionally with sales, technical, and wider marketing teams to plan and implement effective marketing strategies
• The role involves developing marketing strategy, solving complex problems, working independently with minimal guidance, and leading projects or owning ongoing initiatives
• The Product Marketing Manager also acts as a trusted resource, supporting and sharing knowledge with colleagues
• Develop and deliver insight‑led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy
• Use market intelligence, customer insight, and data to identify growth opportunities and expand audience reach
• Partner closely with Sales to align messaging, enablement, and account‑based marketing initiatives
• Plan and deliver integrated marketing activity across appropriate channels to drive awareness, leads, and attendance
• Act as the voice of the customer, bringing audience insight into planning and decision‑making
• Build and maintain strong relationships with industry partners, associations, media, and key stakeholders
• Manage external suppliers, including PR agencies and other marketing service providers
• Own and manage marketing budgets, tracking spend, forecasting costs, and optimising investment to maximise impact
• Represent the brand as the on‑site marketing lead at events and industry forums
• Lead projects or own ongoing initiatives, contributing to the long‑term success and positioning of the portfolio

This is a marketing role for an experienced candidate requiring strong practical and conceptual expertise within marketing, alongside working knowledge of related disciplinesStrong ability to use insight and data to inform decisions and measure impactProven experience delivering marketing strategies and campaigns, ideally within a product, event, or B2B environmentExperience building effective relationships with internal and external stakeholdersExperience working collaboratively with sales and cross‑functional teamsComfortable taking ownership of projects and contributing to shared goalsCommitment to inclusive, accessible marketing practices and continuous improvementClear, inclusive communication skills, both written and verbalKnowledge of the aviation or airport sector would be an advantageConfidence managing multiple priorities and solving complex problems independently