Event Marketing Manager

Konker; Reno (NV); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Konker in Reno/Nevada is seeking a Senior Marketing Manager to own marketing across a portfolio of US-based B2B events, with hands-on responsibility from strategy through to onsite execution and regular travel across the USA.

You will plan multi-channel campaigns (email, digital, social, content, partnerships, PR), drive attendee and buyer acquisition, and collaborate with sales, content and operations to deliver successful events.

Qualifications

• Proven experience marketing live B2B events in the US.
• Strong strategic and hands-on marketing experience.
• Experience managing multiple events, campaigns or brands simultaneously.
• Strong audience acquisition and multi-channel campaign experience.
• Commercial awareness and confidence managing marketing budgets.
• Excellent analytical, communication and stakeholder-management skills.

Responsibilities

• Develop and deliver marketing strategies across multiple B2B events and brands.
• Plan and execute integrated campaigns across email, digital, social, content, partnerships and PR.
• Drive qualified attendee, delegate and buyer acquisition.
• Manage multiple campaigns, budgets, deadlines and priorities simultaneously.
• Work closely with sales, content and operations teams.
• Build relationships with industry partners, associations and media.
• Analyse campaign performance, audience data and ROI to optimise activity.
• Coordinate external agencies and specialists including PR, paid media, design and content.
• Support hosted-buyer / hosted-attendee programmes where applicable.
• Take an active role in onsite event marketing, with travel across the US.

Skills

Live B2B events

Multi-channel campaigns

Budget management

Analytics

Stakeholder management

Content writing

Job description

Senior Marketing Manager – B2B Events | Reno/Nevada | $75,000 - $85,000 | Hybrid

Open to Part-time also

Travel: Regular travel to events across the USA

An exciting opportunity has arisen for an experienced Senior Marketing Manager to join a fast-growing B2B events business and take ownership of marketing across a portfolio of US-based events.

This is a hands-on senior marketing role, covering the full event marketing lifecycle – from strategy and audience development through to campaign delivery and onsite execution.

The Role

You will:

• Develop and deliver marketing strategies across multiple B2B events and brands.
• Plan and execute integrated campaigns across email, digital, social, content, partnerships and PR.
• Drive qualified attendee, delegate and buyer acquisition.
• Manage multiple campaigns, budgets, deadlines and priorities simultaneously.
• Work closely with sales, content and operations teams.
• Build relationships with industry partners, associations and media.
• Analyse campaign performance, audience data and ROI to optimise activity.
• Coordinate external agencies and specialists including PR, paid media, design and content.
• Support hosted-buyer / hosted-attendee programmes where applicable.
• Take an active role in onsite event marketing, with travel across the US.

About You

We're looking for someone with:

• Proven experience marketing live B2B events in the US.
• Strong strategic and hands-on marketing experience.
• Experience managing multiple events, campaigns or brands simultaneously.
• Strong audience acquisition and multi-channel campaign experience.
• Commercial awareness and confidence managing marketing budgets.
• Excellent analytical, communication and stakeholder-management skills.
• Strong writing and content skills across email, web and social.
• An entrepreneurial, proactive approach and willingness to get stuck in.
• Experience with hosted-buyer programmes would be highly advantageous.
• An interest in sport, business or professional communities would be beneficial.
• Flexibility to travel regularly to events across the USA.

This is an opportunity to join a high-growth, entrepreneurial events business where marketing plays a central role in audience growth, commercial performance and the successful launch of new events.