Event Marketing Manager

Insight Global; Manakin-Sabot (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading staffing agency in Virginia is seeking an experienced professional to lead event management and digital marketing strategies. The role involves overseeing the development of a scalable event management program and collaborating with cross-functional teams to create immersive experiences. Ideal candidates will demonstrate strong leadership and effective communication skills while aligning strategies with organizational objectives. This position promises a dynamic environment focused on collaboration and personal growth.

Responsibilities

• Lead the development of a strategic event management program that aligns with organizational objectives.
• Oversee the Milestone Program, celebrating contributions in meaningful ways.
• Lead cross-functional teams for creating digital and physical experiences.
• Implement digital promotional strategies across various platforms.
• Develop innovative digital solutions to enhance marketing synergy.
• Foster relationships with stakeholders for collaboration and alignment.
• Build and foster collaborative relationships grounded in trust, reliability, and mutual understanding with internal and external stakeholders.
• Create open communication channels to ensure alignment with enterprise and business unit priorities.
• Pursue ongoing personal and professional development while modeling leadership behaviors that inspire and influence others within the organization.
• Consistently demonstrate the company's Values-Based Leadership (VBL) competencies

Job description

ESSENTIAL FUNCTIONS

• 35% of job: Event Management
  • Lead the development of a strategic, scalable event management program that supports both internal and external events, ensuring alignment with organizational objectives and brand standards.
  • Oversee the Milestone Program, celebrating associates' and customers' contributions in ways that are meaningful, memorable, and aligned with the company's mission.
• 35% of job: Leadership
  • Lead cross-functional teams, including external vendor partners, in the development and execution of physical and digital experiences that support internal and external audiences.
  • Collaborate across teams to create and implement digital promotional strategies, including new product and service offerings, and social media strategies.
• 20% of job: Digital Marketing
  • Lead the digital marketing strategy to create immersive and memorable online experiences across multiple platforms, including web, mobile, social media, and email.
  • Ensure alignment with enterprise-wide strategies and develop innovative digital solutions that enhance synergy between online channels and traditional marketing efforts.
• 10% of job: Development and Collaboration
  • Build and foster collaborative relationships grounded in trust, reliability, and mutual understanding with internal and external stakeholders.
  • Create open communication channels to ensure alignment with enterprise and business unit priorities.
  • Pursue ongoing personal and professional development while modeling leadership behaviors that inspire and influence others within the organization.
  • Consistently demonstrate the company's Values-Based Leadership (VBL) competencies