Senior Tradeshow & Event Manager — Global B2B Tech ROI

Socket.dev; Addison (TX); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical, dental and vision plan

Flexible spending account

401(k) retirement with company match

Volunteer time off (VTO)

Job summary

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role emphasizes on-site execution, ROI, and cross-functional collaboration with Marketing and Sales teams.

The ideal candidate has 5+ years in B2B event management, handles budgets of $500K+, negotiates with GSCs, and leads pre/post-show campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of experience in B2B event or field marketing, with ownership of large-scale events (1,000+ attendees or booth footprints of 400+ sq ft).
• Deep expertise in tradeshow operations including exhibit design, general service contractor management, drayage, A/V production, housing blocks, and on-site logistics.
• Proven ability to build and manage event budgets of $500K+ with strong financial discipline and experience reconciling actuals against forecast.
• Experience managing multiple concurrent events across different geographies and time zones.
• Proficiency with event management platforms (e.g., Cvent, Bizzabo, Swoogo, or Splash) and CRM systems (Salesforce) is preferred.

Responsibilities

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program — from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar in alignment with Marketing, Sales, and Field Marketing priorities — evaluating event opportunities, recommending investments, and maintaining a portfolio that maximizes pipeline impact per dollar spent
• Lead all pre-event logistics including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners — negotiating contracts, managing deliverables, and holding vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation — tracking spend against plan, identifying savings opportunities, and reporting ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies in partnership with Demand Generation, Field Marketing, and Digital teams — driving registration, booth traffic, meeting bookings, and lead follow-up
• Partner closely with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and ensure event staff are prepared to engage prospects and customers effectively
• Manage tradeshow collateral, swag, and branded materials — maintaining inventory, coordinating production timelines, and ensuring all assets are on-brand and arrive on time
• Serve as the primary on-site event lead at major tradeshows — managing booth setup and teardown, coordinating staff, troubleshooting issues in real time, and ensuring flawless execution
• Instrument and track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction — delivering structured post-event debriefs and recommendations to improve future programs
• Evaluate new tradeshow and sponsorship opportunities — conducting ROI analysis, benchmarking against peer companies, and making data-driven recommendations on where Tanium should invest or pull back
• Ensure all event activities comply with brand standards, accessibility requirements, and company policies
• Work with Corporate Events team on other large events such as the annual user conference, Converge, and annual Sales Kickoff.

Skills

Budget management

Vendor management

Contract negotiation

Project management

Cross-functional collaboration

Event marketing programs

On-site logistics

Education

Bachelor's degree in Marketing, Communications, Event Management, or related field

Tools

Cvent

Bizzabo

Swoogo

Splash

Salesforce

Job description

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role emphasizes on-site execution, ROI, and cross-functional collaboration with Marketing and Sales teams.

The ideal candidate has 5+ years in B2B event management, handles budgets of $500K+, negotiates with GSCs, and leads pre/post-show campaigns.