Event Manager

Renewal by Andersen of Charlotte; Charlotte (NC); Hybrid; USD 42,000 - 60,000; Full time

Job summary

Renewal by Andersen of Charlotte is seeking a dynamic events marketing professional who splits time between the office and field, coordinating promotional crews and events. You will assist the Director of Event Marketing with recruiting, training, and developing Event Marketing Promoters, while researching and booking events to expand retail presence.

In-office duties include interviewing, training, and meetings; field work involves site visits, on-site training, lead generation, and performance

Qualifications

• Excellent oral and written communication skills.
• Strong interpersonal skills including the ability to listen.
• Flexibility and demonstrated ability to adapt well in a changing environment.
• Ability to work with a sense of urgency to complete responsibilities timely.
• Be data driven; ability to tell a story based on qualitative and quantitative data.
• Able to provide coaching and feedback to team members.

Responsibilities

• Foster a positive, competitive, and performance-driven culture across all Event and Retail Marketing teams.
• Manage, coach, and develop the Team Lead to help them become a stronger leader.
• Hold the Team Lead accountable for the overall performance of their assigned market.
• Work with the Team Lead to identify opportunities and improve team and market performance.
• Conduct a minimum of two Event/Retail site visits per weekend, totaling at least eight hours in the field, with a target of four site visits per weekend.
• Assist with recruiting, interviewing, hiring, onboarding, and training Event and Retail Marketing representatives.
• Assist with researching, evaluating, and booking new events and retail locations.
• Maintain a positive and competitive atmosphere among Event and Retail Marketing representatives.
• Submit a written recap of each site visit no later than the following Wednesday, including observations, coaching opportunities, and any necessary follow-up.
• Meet weekly with the Director of Event & Retail Marketing to review team performance, upcoming events, staffing needs, and weekly objectives.

Skills

Excellent communication

Interpersonal skills

Adaptability

Time management

Data interpretation

Coaching

Job description

Job Summary

• In this role, you will be required to split your time between the office and travel to various events & retail sites. In the office you will assist the Director of Event Marketing with recruiting, hiring, andtraining Event Marketing Promoters.
• Duties in the office will include researching and bookingevents, RSVP locations and potential to develop our retail presence.
• While out of the office you willbe making site visits at assigned events.
• At the site visits you will do on-site training with EventMarketing Promoters which will include lead generation.
• A review will be required for every sitevisit that is made, turned into the Director of Event Marketing.

Job Functions

• Development and on-site (at events and retail locations) training with current reps 50%
• In office duties: Interviewing, training, meetings 50%
• Event set up/tear down n/a

Key Job Responsibilities

• Foster a positive, competitive, and performance-driven culture across all Event and Retail Marketingteams.
• Manage, coach, and develop the Team Lead to help them become a stronger leader.
• Hold the Team Lead accountable for the overall performance of their assigned market.
• Work with the Team Lead to identify opportunities and improve team and market performance.
• Conduct a minimum of two Event/Retail site visits per weekend, totaling at least eight hours in thefield, with a target of four site visits per weekend.
• Assist with recruiting, interviewing, hiring, onboarding, and training Event and Retail Marketingrepresentatives.
• Assist with researching, evaluating, and booking new events and retail locations.
• Ensure all Renewal by Andersen lead-setting policies, qualification standards, and procedures areconsistently followed, even when doing so may result in losing an appointment.
• Maintain a positive and competitive atmosphere among Event and Retail Marketing representatives.
• Serve as a point of contact and resource for newer representatives while they are working in thefield.
• When necessary, assist with appointment qualification to ensure proper time commitments, two-party commitments when required, and accurate appointment scheduling.
• Submit a written recap of each site visit no later than the following Wednesday, includingobservations, coaching opportunities, and any necessary follow-up.
• Meet weekly with the Director of Event & Retail Marketing to review team performance, upcomingevents, staffing needs, and weekly objectives.
• Assist with the setup, execution, and breakdown of events as needed. All events are prepaid andmust be staffed. In the event of a last-minute callout, the Manager is expected to arrange coverage orwork the event when necessary.
• Provide the Director of Event & Retail Marketing with consumer feedback, field observations, and information needed for event and retail recaps.
• Maintain professionalism and represent Renewal by Andersen's brand and values at all times.
• Help maintain at least a Level 3 bonus performance level (5–7 Retail HPD) across the Event and Retail teams.
• Recognize strong performance while addressing underperformance through coaching, clear expectations, and accountability.
• Submit mileage and expense reimbursement forms before the end of each applicable pay period.
• Ensure event and retail displays, marketing materials, and equipment are maintained in good working condition.

Job Requirements

• Knowledge, Skills and Abilities:
• Excellent oral and written communication skills
• Strong interpersonal skills including the ability to listen
• Flexibility and demonstrated ability to adapt well in a changing environment
• Ability to work with a sense of urgency to complete responsibilities timely
• Strong communications skills
• Able to conduct research, work under tight deadlines, develop and organize information
• Be data driven; ability to tell a story based on qualitative and quantitative data
• Ability to find resolution, deliver difficult feedback and advise management

Work Environment

• Occasional work performed in a climate-controlled environment
• Occasional travel to and from various events throughout specified territory

Physical Demands

• Occasional work performed in a sedentary position
• Occasional work performed while standing
• Must be able to lift, bend, step up, and kneel
• Must be able to lift 50 lbs

ABOUT US

Renewal by Andersen is the full-service window-replacement division of 120-year-old Andersen Corporation, the owner of the most trusted family of window brands in America. Renewal by Andersen was founded with a mission to redefine the industry and to offer a different—and better—window-replacement experience. Renewal by Andersen has 10 company-owned locations and over 50 independently owned “affiliates” across the United States.

S&L Windows is a Renewal by Andersen affiliate that operates in three markets: Charlotte, NC; Columbia, SC; and Greenville/Asheville/Spartanburg. S&L Windows prides itself on being an experienced, reliable partner for its customers by offering superior products and operating with a Green Diamond service mindset. As a family-owned and operated business, S&L Windows is an active member of the community and routinely engages in charitable work through more than a dozen nonprofit organizations.
Renewal by Andersen and S&L Windows are proud equal-opportunity employers. We are committed to fair hiring practices and to creating a welcoming environment for all team members.