Event Lead Gen Manager — High-Energy Field Leader

Path Resorts; Sanbornton (NH); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive base salary + uncapped per

lead bonus

All travel expenses covered

Health, life, and dental insurance

401(k) plan

Paid time off and holiday pay

Resort amenities including fitness, 골프

Creative freedom to reshape offsite x

Growth opportunity

Job summary

Path Resorts is seeking a creative, hands-on leader to supercharge our event-based lead generation program. You’ll build and run a field team at concerts, festivals, and trade shows, not just manage from a desk.

You’ll travel to events and partner locations, auditing, coaching, and occasionally joining the table when needed. You’ll be out at events, weekends and evenings, coordinating multi-location coverage and driving ROI through marketing collaboration and data-driven improvements.

Qualifications

• 3+ years managing teams in promotional sales, experiential marketing, or offsite events.
• Proven track record of meeting or exceeding lead and revenue targets.
• Experience with budget management and staff scheduling.
• Willingness to travel to events and partner sites, including evenings and weekends.
• Familiarity with CRM tools and performance analytics.

Responsibilities

• Hire, train, and inspire a high-performance team of brand ambassadors and event reps.
• Set tone for energy, professionalism, and results at every event.
• Set performance metrics, quotas, and accountability standards.
• Conduct field audits, performance reviews, and development check-ins.
• Schedule staff across events and coordinate multi-location coverage.
• Administer promoter payroll and expense processing.
• Own the success of lead generation at concerts, sporting events, festivals, fairs, and trade shows.
• Direct event setup, branding, and customer interaction strategy.
• Build out new high-traffic event opportunities and venue partnerships.
• Ensure collateral, signage, and messaging is on-brand and ready to impress.
• Manage event budgets and keep the program profitable.
• Collaborate with marketing to boost sweepstakes and lead generation funnels.
• Leverage tools to improve lead quality, conversion rates, and tracked ROI.
• Run contest and giveaway programs that generate qualified leads and stay compliant.
• Continuously test.

Skills

Team management

Lead targets

Budget management

Staff scheduling

Lead by example

CRM familiarity

High energy

Tools

CRM software

Job description

Path Resorts is seeking a creative, hands-on leader to supercharge our event-based lead generation program. You’ll build and run a field team at concerts, festivals, and trade shows, not just manage from a desk.

You’ll travel to events and partner locations, auditing, coaching, and occasionally joining the table when needed. You’ll be out at events, weekends and evenings, coordinating multi-location coverage and driving ROI through marketing collaboration and data-driven improvements.