Event Lead Generation Manager

Path-Resorts; Sanbornton (NH); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Uncapped per-lead bonus

Travel expenses covered

Health, life, and dental insurance

401(k) plan

PTO and holidays

Resort amenities

Job summary

Path-Resorts seeks a dynamic events leader to build and run a field-based lead generation program. You’ll manage a team of brand ambassadors, run audits at events, and occasionally staff a table, with weekends and evenings required.

You’ll work with Viral Sweeps and other tech-forward platforms to maximize event impact, grow partnerships, and scale regional reach while staying hands-on when needed.

Qualifications

• 3+ years managing teams in promotional sales, experiential marketing, or offsite events.
• Track record of hitting and exceeding lead and revenue targets.
• Experience with budget management and staff scheduling.
• Willingness to travel to events and partner sites; evenings and weekends required.
• Familiarity with CRM tools, lead tracking, and performance analytics.

Responsibilities

• Lead and Motivate: Hire, train, and inspire a high-performance team of brand ambassadors and event reps.
• Plan and Execute: Own lead generation at concerts, sporting events, festivals, fairs, and trade shows; manage branding and customer interactions.
• Grow and Optimize: Collaborate with marketing to boost sweepstakes and lead funnels; continuously test and improve ROI.

Skills

Team leadership

Lead generation

Event marketing

Budget management

Travel readiness

Tools

CRM tools

Lead tracking

Analytics platforms

Job description

Description

About the Role:

We're on the hunt for a creative, driven, hands-on leader to supercharge our event-based lead generation program. If you love being out in the field, motivating a team, and turning marketing strategy into real-time results, this is your opportunity to make a huge impact.

We're working with Viral Sweeps and other tech-forward platforms to transform our event presence — now we need a powerhouse leader to bring that vision to life.

This is a management role — you'll build and run the team that works the events, not work every one yourself. But you're not managing from a desk either. You'll be out at events and partner locations running audits, having the conversations that keep relationships strong, and yes, occasionally working a table yourself when that's what the day calls for.

This isn't a role you can phone in. Our events happen on weekends and in the evenings, in a different market week to week, and the team takes its cue from whoever is leading it. We're looking for someone who shows up for that consistently — someone who isn't afraid to get their hands dirty and who makes it happen, whatever "it" turns out to be that week.

Key Responsibilities:

Lead & Motivate

• Hire, train, and inspire a high-performance team of brand ambassadors and event reps
• Set the tone for energy, professionalism, and results at every event
• Set performance metrics, quotas, and accountability standards — and hold the team to them
• Conduct field audits, performance reviews, and development check-ins
• Schedule staff across events and coordinate multi-location coverage
• Administer promoter payroll and expense processing

Plan & Execute

• Own the success of lead generation at concerts, sporting events, festivals, fairs, and trade shows
• Direct event setup, branding, and customer interaction strategy — ensuring the field rep and team execute to standard
• Build out new high-traffic event opportunities and venue partnerships across regional markets
• Ensure all collateral, signage, and messaging is on-brand and ready to impress
• Manage event budgets and keep the program profitable

Grow & Optimize

• Collaborate with marketing to boost sweepstakes and lead generation funnels
• Leverage new tools and tactics to improve lead quality, conversion rates, and tracked ROI
• Run contest and giveaway programs that generate qualified leads and stay compliant
• Continuously test

Perks & Potential:

• Competitive base salary plus an uncapped per-lead bonus — the more qualified leads your team delivers, the more you earn
• All travel expenses covered
• Health, life, and dental insurance
• 401(k) plan
• Paid time off and holiday pay
• Resort amenities including fitness center, golf course, pools, and more
• Creative freedom to help reshape the future of our offsite promotions
• Big growth opportunity — build your team, scale your reach, and move up fast

Requirements

What We're Looking For

• 3+ years managing teams in promotional sales, experiential marketing, or offsite events
• Track record of hitting and exceeding lead and revenue targets
• Experience with budget management and staff scheduling
• Proven ability to lead by example and roll up your sleeves — you'll travel to events and partner sites to audit, coach, and step in at the table when needed
• Genuinely committed to the schedule this role requires — evenings, weekends, and steady regional travel are the job, not an exception to it
• A make-it-happen mentality: you find a way when the plan falls apart at 6pm on a Saturday
• Familiarity with CRM tools, lead tracking, and performance analytics
• Strong organizational skills — comfortable juggling multiple moving pieces
• High energy, adaptable, solution-oriented, thrives in a fast-paced environment