Event & Field Marketing Manager

Kaizen; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health & Insurance

Family & Time Off

Office & Remote Setup

Wellness

Stipends

Gym membership (NYC)

Job summary

Kaizen seeks an experienced Events Lead to own the federal conference circuit—from strategy to calendar, sponsorships, and on-site execution. You will manage budgets, select shows, negotiate with organizers, and ensure the Kaizen presence reflects a high-caliber product and brand.

You’ll collaborate with sales for pipeline-driven outcomes, run satellite events in Washington, and craft content and leadership on stage. This role is hybrid and based in NYC or DC with travel to major events.

Qualifications

• 4-10 years in events, experiential marketing, or field marketing with direct ownership of strategy and budget.
• Experience running conferences and a proven track record owning a conference circuit.
• Experience with federal/public sector buyers is a plus; strong relationships with Washington venues and organizers are valuable.
• Proven ability to partner with sales on targeting and follow-up and to measure by pipeline.

Responsibilities

• Own Kaizen's events strategy end-to-end and build the annual calendar aligned to the federal buying year.
• Decide where Kaizen shows up, negotiate sponsorships, and manage booth placement with organizers.
• Own the physical presence: booth design, demos, collateral, and swag with vendors and production partners.
• Run field motion with sales: account targeting, pre-event outreach, on-site meetings, and post-event follow-up.
• Lead satellite programs around major shows: executive dinners and closed-door briefings in Washington.
• Shape Kaizen leadership on stage: speaker placements, panel submissions, and content capture.
• Scope and build Kaizen-hosted events: define ownership and partnerships with govtech firms or system integrators.
• Own budget and reporting; tie events to pipeline, meetings, and cost per meeting; ensure compliance.

Skills

Events program ownership

Federal conference landscape

Budget ownership

Vendor management

Sales alignment

Autonomy in fast-moving environments

AI tools in workflow

Public sector relationships

Job description

Government technology has failed citizens, public servants, and service members for decades.

Kaizen powers America’s application layer. We replace the legacy systems federal agencies run on with modern software, built with craft. The ticketing platform a resident uses to visit a presidential library. The marketplace DoW uses for counter-drone procurement to protect lives and critical infrastructure. The system a Veteran uses to access benefits. We build systems of record, of national consequence. Our AI-native modules and harness allow us to do so in weeks and months, not years.

This year, our revenue has grown 35x. Next year, our software will serve over 100 million Americans across dozens of federal agencies.

Founded in 2022 and based in New York City and DC, Kaizen has raised $35 million from NEA, a16z, Accel, 776, and Carpenter Capital.

Before You Apply...

This is Kaizen's first dedicated events hire, and it's a build role. Our events have been run part time alongside other responsibilities. We have a conference presence, a set of shows we return to, and a handful of rooms that have worked well, but no owner and no playbook. You'll set the strategy, own the calendar and the budget, and be accountable for what the program produces.

The center of the role is the federal conference circuit: the Washington-area shows and agency-facing conferences where our federal buyers gather, the field motion that surrounds them, and the executive dinners and briefings we run alongside them. State and municipal events sit underneath the federal calendar rather than beside it. Kaizen-hosted events are a real ambition and you'll scope what we should own, but that work follows the circuit rather than leading it.

Events at Kaizen are a growth function, measured against pipeline and qualified meetings rather than attendance. Our buyers are public servants, and how we show up in a room is a direct statement about the quality of what we build. Politics is not a criterion at Kaizen: we don't screen for ideology, and we expect you to build trusted relationships on both sides of the aisle.

Location

This is a hybrid role based out of our New York City HQ or our DC office. Candidates must reside in New York or DC, or be able to commute to New York City or DC to work out of our office at least three times a week (Tuesdays - Thursdays).

Who You Are

• You've built an events program rather than inherited one, owning the strategy, the budget, the vendor bench, and the measurement
• You know the federal conference landscape, or you'll learn it quickly, and you can tell a show that draws program offices and CIOs from one that only draws vendors
• You have strong taste and can defend it. You've walked a venue and known it was wrong, and you've ended a sponsorship everyone assumed would renew
• You think in pipeline rather than attendance, and you've defended an events budget with something more rigorous than photos and a headcount
• You're comfortable in the operational detail: shipping, badge scans, AV failures, staffing, and the seating chart that determines whether a dinner works
• You're credible with senior government audiences, from a two-star Army general to an agency CIO to a contracting officer
• You manage vendors, agencies, and production partners by directing their output rather than depending on it
• You thrive with high autonomy in ambiguous, fast-moving environments, and you self-generate the agenda rather than waiting for one
• You're AI-pilled and default to these tools in your daily workflows
• You're emotionally intelligent, thoughtful, and empathetic toward public sector missions

What You'll Do

• Own Kaizen's events strategy end-to-end. Build and run the annual calendar, anchored to the federal buying year: fiscal year-end, agency budget windows, and the conferences where our buyers actually show up
• Decide where Kaizen shows up and where it doesn't. Evaluate conferences and sponsorships, negotiate levels and booth placement with organizers, and be willing to walk away. A defensible no matters as much as a good yes
• Own our physical presence. Booth design, demo staging, collateral, and swag that match the caliber of the product, along with the vendors and production partners who build them
• Run the field motion alongside sales. Account targeting, pre-event outreach, on-site meeting scheduling, team travel and staffing, and the follow-up that determines whether the show produced anything
• Own the satellite program around major shows. Executive dinners, agency roundtables, and closed-door briefings, most of them in Washington, where the highest-value conversations often happen off the show floor
• Land Kaizen leadership on stage and in the content. Speaker placement, panel submissions, and awards in partnership with Brand & Storytelling and Government Affairs, with photo, video, and customer story capture planned into the run-of-show
• Scope and build Kaizen-hosted events. Define what we should own, whether a summit, a dinner series, or a recurring briefing, and determine whether we host it outright or co-host with a govtech company, consulting firm, or systems integrator
• Own the budget and the reporting. Manage spend and tradeoffs across the program, and build reporting with BizOps that ties events to pipeline, qualified meetings, and cost per meeting
• Navigate federal ethics rules. Gift and hospitality limits vary by agency and shift again at the state and local level. Work with Legal to design programs that are both generous and compliant

What You'll Bring

• 4-10 years in events, experiential marketing, or field marketing, with direct ownership of strategy and budget rather than execution alone
• Demonstrated experience owning a conference circuit: which shows to commit to, what a sponsorship is worth, how a booth gets built, and how the week runs
• Experience running events for federal or public sector buyers is a significant advantage, as are relationships with the Washington venues, producers, and association organizers who make things happen
• Experience partnering with sales on targeting and follow-up, and comfort being measured against pipeline
• Experience producing owned events such as dinners, roundtables, and summits alongside conference work
• Excellent written and verbal communication; comfortable drafting invitations, event briefs, run-of-show documents, and executive prep for senior audiences
• Sound judgment under time pressure and public visibility

What Kaizen Offers

Health & Insurance

• 100% coverage across the board: medical through Oxford/United (Gold and Platinum PPO plans), dental through Guardian PPO, and vision through Beam — all fully covered for employees, with 100% coverage for dependents.
• $100,000 in fully paid life insurance. FSA and Dependent Care FSA.
• One Medical membership, on us — same-day primary care, 24/7 virtual visits, and offices all over the city.
• Fertility and family-building support through Carrot.
• 401(k) through Guideline, with a 2% company match.

Family & Time Off

• 16 weeks of fully paid parental leave for birthing parents. 10 weeks fully paid for non-birthing parents.
• Unlimited PTO, with a two-week minimum (we mean it when we say take time off!)
• Closed for all federal holidays.
• Company-wide winter break the week of Christmas.
• Company offsites throughout the year.

Office & Remote Setup

• Up to $750 one-time home office or desk setup stipend for NYC-based employees. $500 for remote employees.
• $50/month commuter benefit (company contribution).
• Expensed lunch while in the office.
• Company-provided laptop of your choice.

Wellness

• NYC employees: Fully covered gym membership at Grindhouse — right across the street from our office at 47 W 17th St (and in Williamsburg). A $225/month value, on us.
• Non-NYC employees: $100 per month, dedicated to gym / physical fitness reimbursement.

Stipends

• $100/month utility stipend.
• $500/year professional development.
• $250/year recreation.
• $300/quarter pet care stipend.