ETF Narrative & Institutional Growth Lead

TRON DAO; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

TRON seeks an ETF Institutional Narrative & Strategy Lead to drive marketing initiatives and lead institutional engagement around TRX-related investment products, beginning with the TRX ETF - TRXS.

The role requires deep ETF/asset management marketing experience and a strong grasp of institutional investors, RIAs, and digital assets. You will translate TRON's technology and ecosystem into compelling narratives for traditional finance audiences.

Qualifications

• 5–8+ years of experience in institutional marketing or related fields.
• Deep knowledge of ETF structures and asset management marketing.
• Ability to translate crypto data into public, investor-facing messaging.

Responsibilities

• Lead the overall marketing strategy for TRON's ETF and institutional initiatives.
• Serve as primary marketing counterpart to ETF issuers and financial partners.
• Develop narratives for TradFi and institutional audiences across content, research, social, PR, and thought leadership.
• Create marketing and educational programs for financial advisors, wealth managers, and institutional investors.
• Identify and manage partnerships with ETF platforms, financial media, and research providers.
• Collaborate cross-functionally and measure marketing effectiveness.

Skills

Institutional Marketing

Digital Asset Strategy

Investment Communications

Product Marketing

Job description

TRON seeks an ETF Institutional Narrative & Strategy Lead to drive marketing initiatives and lead institutional engagement around TRX-related investment products, beginning with the TRX ETF - TRXS.

The role requires deep ETF/asset management marketing experience and a strong grasp of institutional investors, RIAs, and digital assets. You will translate TRON's technology and ecosystem into compelling narratives for traditional finance audiences.