ETF Institutional Narrative & Strategy Lead

TRON DAO; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

TRON seeks an ETF Institutional Narrative & Strategy Lead to drive marketing initiatives and lead institutional engagement around TRX-related investment products, beginning with the TRX ETF - TRXS.

The role requires deep ETF/asset management marketing experience and a strong grasp of institutional investors, RIAs, and digital assets. You will translate TRON's technology and ecosystem into compelling narratives for traditional finance audiences.

Qualifications

• 5–8+ years of experience in institutional marketing or related fields.
• Deep knowledge of ETF structures and asset management marketing.
• Ability to translate crypto data into public, investor-facing messaging.

Responsibilities

• Lead the overall marketing strategy for TRON's ETF and institutional initiatives.
• Serve as primary marketing counterpart to ETF issuers and financial partners.
• Develop narratives for TradFi and institutional audiences across content, research, social, PR, and thought leadership.
• Create marketing and educational programs for financial advisors, wealth managers, and institutional investors.
• Identify and manage partnerships with ETF platforms, financial media, and research providers.
• Collaborate cross-functionally and measure marketing effectiveness.

Skills

Institutional Marketing

Digital Asset Strategy

Investment Communications

Product Marketing

Job description

TRON is seeking an ETF Institutional Narrative & Strategy Lead to support marketing initiatives and lead institutional engagement, with a primary focus on TRX-related investment products, initially on the TRX ETF - TRXS.

This role will serve as TRON's primary marketing counterpart to the ETF issuer, and other financial partners, developing and executing integrated go-to-market strategies, investor education programs, institutional content, and post-launch growth initiatives.

The ideal candidate combines deep experience in ETF or asset management marketing with a strong understanding of institutional investors, financial advisors, and digital assets. This individual should be able to translate TRON's technology, network activity, and ecosystem into clear and compelling narratives for traditional financial audiences.

Key Responsibilities

• Lead the overall marketing strategy for TRON's ETF and institutional initiatives, including product launches, positioning, investor education, and ongoing market development.
• Serve as TRON's primary marketing counterpart to ETF issuers and other financial partners, driving joint marketing initiatives and campaigns.
• Develop compelling TRON/TRX narratives for TradFi and institutional audiences across content, research, social, PR, and thought leadership.
• Develop marketing and educational programs targeting financial advisors, wealth managers, institutional investors, and other key audiences.
• Identify and manage strategic partnerships with ETF platforms, financial media, research providers, and industry conferences.
• Collaborate cross-functionally with PR, Social, BD, Research, Legal, and other internal teams, while measuring and optimizing marketing effectiveness.

Qualifications

• 5–8+ years of experience in Institutional Marketing, Digital Asset Strategy, Investment Communications, or Product Marketing (PMM) within Asset Management, ETF Issuers, Crypto Prime Brokers, or Institutional Fintech.
• Proven track record of public speaking, media appearances, panel participation, or presenting to institutional investors/RIAs.
• Deep understanding of traditional finance (TradFi) terminology, ETF structures, wealth management channels (RIAs, Family Offices), and regulatory marketing boundaries.
• Strong ability to synthesize complex crypto/blockchain data (e.g., staking, burning mechanisms, protocol revenue) into clear, compelling, and compliant investor messaging.
• Experience collaborating with cross-functional marketing teams (PR, Content, Research, Legal) and external institutional partners.
• Experience developing investor education, thought leadership, research-driven content, and institutional marketing programs.

Preferred Qualifications

• Previous experience at a Crypto ETF Issuer, Digital Asset Management arm, or Crypto Institutional Brokerage.
• Experience marketing digital asset ETFs, crypto investment products, or digital asset funds.
• Existing relationships within the ETF, RIA, wealth management, or institutional investment ecosystem.
• Experience working with ETF-focused platforms such as VettaFi, ETF.com, Morningstar, Bloomberg, or similar financial research and distribution platforms.
• Understanding of blockchain, stablecoins, digital payments, and the broader digital asset ecosystem.
• Experience supporting ETF AUM growth, advisor adoption, or institutional investor acquisition.