ETF Social Media Manager

Roundhill Investments; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary plus equity

Opportunity to shape a high-growth ETF issuer

Job summary

A financial services firm is seeking an ETF Social Media Manager to engage next-generation investors by managing social media accounts and creating impactful content. Candidates should have a background in marketing or communications, with strong social media skills and the ability to translate complex financial concepts effectively. The role is remote-first across the United States, offering a competitive salary and equity options.

Qualifications

• 3–5+ years managing brand social accounts in asset management or fintech.
• Fluency in social media best practices, including video formats.
• Ability to hold or obtain FINRA Series 7 & 63.

Responsibilities

• Manage and grow all official social media accounts.
• Monitor and respond to investor inquiries.
• Establish KPIs and report insights.

Skills

Social media management

Copywriting

Market analysis

Collaboration with creators

Data analysis

Education

Bachelor’s degree in Marketing, Communications, Finance, or related field

Tools

X (Twitter)

LinkedIn

Job description

Roundhill Investments is hiring an experienced social media professional who can translate market and product insights into clear, engaging content for the next generation of ETF investors.

About the Role

As ETF Social Media Manager, you will own Roundhill’s day-to-day presence on X, LinkedIn, and future platforms. Your objectives are to strengthen brand credibility, deepen investor engagement, and help drive assets into our funds. In addition to daily execution, you’ll shape quarterly content roadmaps that align with product launches and market themes, ensuring social media directly supports business goals. The role blends hands-on content creation with strategic planning, giving you a front-row seat to product development and investor sentiment.

Responsibilities

• Manage and grow all official Roundhill social accounts
• Monitor comments and DMs; respond to investor questions and escalate issues when needed within compliance guidelines.
• Spot market news and online trends relevant to Gen Z and Millennial investors
• Identify and manage collaborations with credible finance creators and communities to extend reach.
• Establish KPIs (follower growth, engagement, click-through, conversions); report insights and adjust strategy accordingly.
• Draft content within compliance guidelines, obtain approvals, and maintain an auditable content archive.
• Repurpose research notes, product updates, and blogs into social-ready assets; provide feedback on broader marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Finance, Economics, or a related field.
• 3–5+ years managing brand social accounts—preferably in asset management, fintech, or financial media—with measurable growth results.
• Demonstrated fluency in X and LinkedIn best practices, including short-form video and live formats.
• Strong copywriting skills plus basic graphic/video editing
• Genuine interest in markets and ETFs; able to translate technical terms for retail investors without oversimplifying.
• Data-oriented approach to testing and optimizing content.
• Ability to obtain (or already hold) FINRA Series 7 & 63.
• Highly organized; comfortable balancing multiple deadlines in a fast-growing environment.

About Roundhill

Founded in 2018, Roundhill Investments is an SEC-registered investment advisor focused on innovative exchange-traded funds. Our lineup spans thematic equity, income, and trading-oriented funds. Roundhill offers a depth of ETF knowledge and experience, as the team has collectively launched more than 100+ ETFs including several first-to-market products.

Location

Headquartered in New York, NY, Roundhill operates remote-first across the United States. We believe a distributed workforce can be as effective, if not more effective, and prefer not to limit our search to candidates from any particular location.

What We Offer

• Competitive salary plus equity
• Opportunity to help shape a high-growth ETF issuer

At Roundhill, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Roundhill believes that diversity and inclusion among our employees is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.

You must already have, or be able to obtain, authorization to work in the United States.