ETF Growth Marketing Manager

Columbia Threadneedle Investments; Boston (MA); On-site; USD 94,000 - 129,000; Full time

Job summary

Columbia Threadneedle Investments US is seeking an experienced product marketing professional to lead ETF messaging, content, and collateral. You will work with investments, product, marketing and compliance to amplify our ETF story across channels and audiences.

The role requires a proactive self-starter, strong communication, stakeholder management, and the ability to translate complex concepts into clear campaigns. In-office collaboration is valued with flexible remote options.

Qualifications

• 3-5 years of financial services marketing experience, including ETFs to financial advisors.
• Bachelor’s Degree in Marketing, Communications or equivalent in a related field
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
• Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language
• Ability to manage multiple projects simultaneously
• Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel

Responsibilities

• Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.
• Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.
• Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.
• Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
• Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.

Skills

Project management

Communication

Cross-functional teamwork

Idea to campaign translation

Multitasking

PowerPoint

Excel

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Microsoft Excel

PowerPoint

Bloomreach

Seismic

Workfront

Job description

Columbia Threadneedle Investments US is seeking an experienced product marketing professional to lead ETF messaging, content, and collateral. You will work with investments, product, marketing and compliance to amplify our ETF story across channels and audiences.

The role requires a proactive self-starter, strong communication, stakeholder management, and the ability to translate complex concepts into clear campaigns. In-office collaboration is valued with flexible remote options.