Marketing Manager, Exchange Traded Funds

Columbia Threadneedle Investments; Boston (MA); On-site; USD 94,000 - 129,000; Full time

Job summary

Columbia Threadneedle Investments US is seeking an experienced product marketing professional to lead ETF messaging, content, and collateral. You will work with investments, product, marketing and compliance to amplify our ETF story across channels and audiences.

The role requires a proactive self-starter, strong communication, stakeholder management, and the ability to translate complex concepts into clear campaigns. In-office collaboration is valued with flexible remote options.

Qualifications

• 3-5 years of financial services marketing experience, including ETFs to financial advisors.
• Bachelor’s Degree in Marketing, Communications or equivalent in a related field
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
• Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language
• Ability to manage multiple projects simultaneously
• Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel

Responsibilities

• Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.
• Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.
• Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.
• Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
• Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.

Skills

Project management

Communication

Cross-functional teamwork

Idea to campaign translation

Multitasking

PowerPoint

Excel

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Microsoft Excel

PowerPoint

Bloomreach

Seismic

Workfront

Job description

About Our Company

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a Columbia Threadneedle Investments global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

Job Description

This role is part of the product marketing team for Columbia Threadneedle Investments US, reporting to Senior Manager, ETFs. In this position, you will play a critical role focused on creating awareness, driving growth, and managing content in support of our ETF product line. You will operate both strategically and tactically, working cross-functionally with internal marketing colleagues, sales, product, investments and compliance to amplify product messaging across distribution channels.

The ideal candidate is a proactive self starter who can take ideas and independently drive them forward. They are adaptable, resourceful, and comfortable navigating ambiguity. Exceptional communication and stakeholder management skills are essential.

Key Responsibilities

• Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.
• Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.
• Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.
• Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
• Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.

Required Qualifications

3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors

Bachelor’s Degree in Marketing, Communications or equivalent in a related field

Strong project management skills with demonstrated ability to manage multiple priorities and deadlines

Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns

Excellent written and verbal communication skills.

Proven ability to work with cross-functional teams.

Ability to translate complex concepts into easy-to-understand language

Ability to manage multiple projects simultaneously

Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel

Preferred Qualifications

Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders.

Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Base Pay Salary

The estimated base salary for this role is $94,000- $129,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

AMINV US Asset Management

Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.

Columbia Threadneedle is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.