ESPN LA Digital Sales Manager

Good Karma Broadcasting, L.L.C.; Los Angeles (CA); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

Long-term disability

401(k) plan

Dependent care benefits

Paid parental leave

Job summary

ESPN LA and Good Karma Sports is seeking an experienced Digital Sales Manager to lead revenue strategy and execution in the Los Angeles market. You will oversee ESPN LA's Digital Marketing Consultants and drive growth across ESPN Digital and Good Karma's premium digital brands.

The role combines strategic leadership with hands-on management, mentoring a team of digital sellers, and building strong relationships with agencies and partners to deliver best-in-class advertising solutions.

Qualifications

• Four+ years of sales experience, including two+ years in digital sales leadership.
• Proven success exceeding revenue goals and developing new business.
• Strong knowledge of digital media sales including digital video, OTT/CTV, and programmatic advertising.
• Understanding of programmatic DSPs and their role in campaign performance.
• Experience using Attio, CRM systems, reporting tools and sales data to guide strategic decisions.
• Experience working with major advertising agencies and direct partners.
• Strong leadership, coaching, and team development skills.
• Excellent communication, organizational, and time-management abilities.
• Previous sports marketing or media sales experience preferred.
• Ability to work collaboratively within a team while operating independently when needed.
• Valid driver’s license required.

Responsibilities

• Provide strategic leadership and direct management to ESPN LA’s digital sales team.
• Develop and execute innovative sales strategies that drive revenue across ESPN Digital and Good Karma Sports’ digital portfolio.
• Champion the ESPN Digital and digital video value propositions while representing Good Karma Sports’ premium digital brands with authority.
• Own digital revenue forecasting, pipeline management, pacing, and performance accountability for the Los Angeles market.
• Mentor, coach, and develop digital sellers to achieve consistent, exceptional results.
• Build and maintain strong relationships with advertising partners, agencies, and high-value prospects.
• Identify and develop new business opportunities while growing existing partner relationships.
• Collaborate with Marketing Consultants, Creative Services, Operations, and other internal teams to create integrated, market-leading sales opportunities.
• Use Attio, reporting tools, and performance data to inform sales strategy and business decisions.
• Anticipate challenges, identify growth opportunities, and implement solutions that deliver measurable impact.
• Collaborate with the Los Angeles Market Manager and market leadership team to drive the overall market budget and business objectives.
• Leverage AI tools and technologies to improve workflows, automate routine tasks, enhance productivity, and support more effective collaboration while maintaining appropriate human oversight.
• Perform other duties as assigned.
• Represent Good Karma Sports as an ambassador of the company’s core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver.

Skills

Sales leadership

Revenue growth

Digital media sales

Programmatic advertising

CRM systems

Leadership

Communication

Organization

Time management

Teamwork

Independence

Driver's license

Tools

Attio

CRM systems

Reporting tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Salary Range: $225,000.00 To $250,000.00 Annually

ESPN LA and Good Karma Sports are seeking an experienced and visionary Digital Sales Manager to lead our revenue strategy and execution across the Los Angeles market. This leadership position will oversee ESPN LA's Digital Marketing Consultants and drive revenue growth across ESPN Digital and our full digital portfolio, including NBA, March Madness, NESN/SNP, and Good Karma Premium Sports.

The ideal candidate will combine strategic thinking with hands-on leadership, inspire high performance and cultivate strong relationships with key partners to deliver creative best-in-class advertising solutions.

Career responsibilities include but are not limited to:

• Provide strategic leadership and direct management to ESPN LA’s digital sales team.
• Develop and execute innovative sales strategies that drive revenue across ESPN Digital and Good Karma Sports’ digital portfolio.
• Champion the ESPN Digital and digital video value propositions while representing Good Karma Sports’ premium digital brands with authority.
• Own digital revenue forecasting, pipeline management, pacing, and performance accountability for the Los Angeles market.
• Mentor, coach, and develop digital sellers to achieve consistent, exceptional results.
• Build and maintain strong relationships with advertising partners, agencies, and high-value prospects.
• Identify and develop new business opportunities while growing existing partner relationships.
• Collaborate with Marketing Consultants, Creative Services, Operations, and other internal teams to create integrated, market-leading sales opportunities.
• Use Attio, reporting tools, and performance data to inform sales strategy and business decisions.
• Anticipate challenges, identify growth opportunities, and implement solutions that deliver measurable impact.
• Collaborate with the Los Angeles Market Manager and market leadership team to drive the overall market budget and business objectives.
• Leverage AI tools and technologies to improve workflows, automate routine tasks, enhance productivity, and support more effective collaboration while maintaining appropriate human oversight.
• Perform other duties as assigned.
• Represent Good Karma Sports as an ambassador of the company’s core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork, and Over Deliver.

Preferred knowledge, skills and qualifications:

• At least four years of sales experience, including two or more years in digital sales leadership.
• Demonstrated success exceeding revenue goals and developing new business.
• Strong knowledge of digital media sales, including digital video, OTT/CTV, and programmatic advertising.
• Understanding of programmatic DSPs and their role in campaign performance.
• Experience using Attio, CRM systems, reporting tools, and sales data to guide strategic decisions.
• Experience working with major advertising agencies and direct partners.
• Strong leadership, coaching, and team development skills.
• Excellent communication, organizational, and time-management abilities.
• Previous sports marketing or media sales experience preferred.
• Ability to work collaboratively within a team while operating independently when needed.
• Valid driver’s license required.

Pay Transparency

The anticipated salary range for this position is $225,000 - $250,000, plus bonus opportunities for California based individuals. Actual salary will be determined based on factors including experience, knowledge, skills, abilities, location, and internal and external equity.

This role is eligible for full benefits, including health, dental, and vision insurance, life insurance, short- and long-term disability, a 401(k) plan, dependent care benefits, paid parental leave, and more, with opportunities for salary growth based on increased skills, responsibilities, and achievement of targeted goals.

Opportunityfor Growth

Teammates can continuously learn and grow within Good Karma Sports and are responsible for representing our story and core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

Good Karma Sports is a sports media and marketing company that helpsbrands build meaningful connections with fans in and around the game.Combining national reach, regional expertise and deep local relationships,the company develops and executes multi-platform strategies acrossaudio, podcasts, video, digital, social, talent, live experiences andpremium sports partnerships.

For nearly 30 years, Good Karma has pairedsports-first expertise and trusted relationships with best-in-classexecution to deliver results for brands, publishers, leagues, teams,communities and fans. Today, Good Karma Sports has more than 500teammates across 12 offices nationwide and has been recognized as aBest Place to Work by Front Office Sports, Sports Business Journal andUSA TODAY.

Good Karma Sports is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.