Entry-Level Digital Marketing & Client Relations Specialist

WebFx; Lancaster (Lancaster County); On-site; USD 50,000 - 53,000; Full time

Benefits offered by this job

Initial on-the-job training

Career growth opportunities

On-site Lancaster, PA

Job summary

WebFX, a US-based full-service digital marketing agency, is seeking an entry-level marketing specialist for our Lancaster, PA office. You'll join a team focused on client relationships, digital strategies, and data-driven results. We train you on everything you need to know and value strong academics and a proactive attitude.

The role emphasizes learning SEO, PPC, content planning, and analytics. You'll work on real client projects, grow your skills, and progress through merit-based

Qualifications

• Bachelor’s degree in any field; upcoming grads encouraged.
• GPA 3.4 or above.
• Experience in part-time jobs, internships, or similar roles.
• Strong verbal and written communication, customer service, and presentation skills.
• Analytical and research skills; digital marketing is a bonus.
• Web copywriting experience is a bonus.
• Not required but helpful: Excel/GA, HTML basics, AI tools familiarity.

Responsibilities

• Serve as the primary contact for a set of clients, delivering industry advice and recommendations.
• Create and implement data-driven SEO and AI visibility strategies; manage PPC campaigns.
• Analyze campaign data in Google Analytics and RevenueCloudFX; prepare monthly reports.
• Conduct competitive and keyword research; run A/B and usability tests with recommendations.

Skills

Strong verbal and written comms

Customer service experience

Presentation skills

Analytical and research skills

Digital marketing experience

Copywriting for the web experience

Education

Bachelor's Degree: All majors welcome!

GPA: 3.4 or above

Tools

Excel/Google Suite

Google Analytics

Basic HTML

Familiarity with AI tools

Job description

WebFX, a US-based full-service digital marketing agency, is seeking an entry-level marketing specialist for our Lancaster, PA office. You'll join a team focused on client relationships, digital strategies, and data-driven results. We train you on everything you need to know and value strong academics and a proactive attitude.

The role emphasizes learning SEO, PPC, content planning, and analytics. You'll work on real client projects, grow your skills, and progress through merit-based