Remote Associate Manager, Sports Partnerships

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 95,000 - 159,000; Full time

Job summary

General Mills, Inc. in Minneapolis seeks an Associate Manager, Sports and Wellness Partnerships to translate sports culture into meaningful brand connections, manage opportunities from ideation to contract execution, and collaborate with legal, PR, and agency partners.

The role requires 5+ years in brand partnerships, strong negotiation and storytelling skills, and a hands-on approach to asset trafficking and activation across campaigns.

Qualifications

• Bachelor's degree required.
• 5+ years of experience in brand partnerships or related fields.
• Experience creating, selling in, and executing brand ideas.
• Passion for sports culture and related communities.
• Experience working with legal teams and external partners on contracts.
• Excellent communication, presentation, and storytelling skills.

Responsibilities

• Develop partnership opportunities aligned with brand strategy and business goals.
• Monitor sports culture and industry trends to identify opportunities.
• Translate insights into partnership concepts and compelling pitches.
• Evaluate platforms, rights, assets, and costs for partnerships.
• Lead partner-facing communications through deal negotiations and contracts.
• Support activation, asset coordination, and post-launch optimization.
• Collaborate across internal teams and external partners throughout lifecycle.

Skills

Brand partnerships

Negotiation

Storytelling

Cross-functional collaboration

Sports culture

Influence stakeholders

Education

Bachelor's degree

Job description

General Mills, Inc. in Minneapolis seeks an Associate Manager, Sports and Wellness Partnerships to translate sports culture into meaningful brand connections, manage opportunities from ideation to contract execution, and collaborate with legal, PR, and agency partners.

The role requires 5+ years in brand partnerships, strong negotiation and storytelling skills, and a hands-on approach to asset trafficking and activation across campaigns.