Entertainment Social Media Lead — Brand Growth & Campaigns

M Resort Spa Casino; Henderson (NV); On-site; USD 70,000 - 120,000; Full time

Job summary

PENN Entertainment is seeking a Social Media Lead to oversee the social and digital presence across our properties in Henderson, NV. This role will supervise a team, develop organic strategies, and coordinate with paid campaigns to amplify promotions and events.

You will collaborate with PR, design, and corporate teams to execute consistent brand messaging, monitor reputation, and capitalize on sponsorships, openings, and entertainment listings across multiple channels.

Qualifications

• Proven leadership of social media teams in a multi-property setting.
• Experience creating and executing organic social strategies.
• Ability to align campaigns with events and promotions.

Responsibilities

• Supervise social media staff across channels.
• Develop and manage organic social strategy for multi-property region.
• Coordinate paid social campaigns with budgets.
• Plan content production and publishing schedules.
• Collaborate with PR and design teams to ensure brand consistency.
• Monitor reviews and maintain brand reputation.
• Align social with entertainment, restaurant, hotel promotions.

Skills

Social media strategy

Team leadership

Content creation

Campaign management

Education

Bachelor's degree or 4+ years in related field

Tools

Hootsuite

Sprout Social

Facebook Ads Manager

Job description

PENN Entertainment is seeking a Social Media Lead to oversee the social and digital presence across our properties in Henderson, NV. This role will supervise a team, develop organic strategies, and coordinate with paid campaigns to amplify promotions and events.

You will collaborate with PR, design, and corporate teams to execute consistent brand messaging, monitor reputation, and capitalize on sponsorships, openings, and entertainment listings across multiple channels.