Entertainment Marketing Manager

PUMA SE; Los Angeles (CA); Hybrid; USD 63,000 - 83,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

PUMA SE is seeking an Entertainment Marketing Manager in Los Angeles, CA to lead ambassador partnerships and entertainment programs. The role requires coordinating cross-functional teams, managing contracts, and delivering campaigns that boost brand relevance and cultural impact.

The position is hybrid (office 4 days/week in Hollywood) with early mornings, late nights, and weekend work as needed, plus 10–15% domestic travel. Base pay range is $62,700–$83,380 with bonus and benefits.

Qualifications

• 2–4+ years of experience in Brand or Entertainment Marketing.
• Passion and understanding of brand tactics (PR/social/influencer/events).
• Strong oral and written communication skills.
• Energetic with excellent people skills.
• Dependable and responsible with the ability to take initiative.
• Strong work ethic; self-motivated; fast learner.

Responsibilities

• Support development, planning, and execution of ambassador partnerships and integrated marketing initiatives.
• Manage and execute entertainment marketing programs, ensuring timely delivery against objectives.
• Oversee ambassador contractual deliverables (photoshoots, social campaigns, media opportunities, activations).
• Coordinate cross-functional workstreams across Product, Creative, Business Units, Central Marketing, and Regional Marketing.
• Lead day-to-day project management (briefs, marketing plan, reviews, timelines, agency coordination, recap).
• Handle ambassador servicing needs (invoice processing, securing product, travel bookings).
• Support product seeding with talent and industry contacts; end-to-end budgeting, fulfillment, reporting.

Skills

Brand/Entertainment Marketing exp

Strong communication

People skills

Self-motivated / fast learner

Job description

Marketing, Los Angeles, United States of America

Entertainment Marketing Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

As a key member of the Entertainment Marketing team, the Manager helps identify opportunities, ensures seamless execution of initiatives, and contributes to the successful delivery of programs that enhance brand relevance and cultural impact.

PARTNERSHIP MARKETING & MANAGEMENT:

Support the development, planning, and execution of assigned long-term ambassador partnerships and integrated marketing initiatives.

Manage and execute ad hoc entertainment marketing programs, ensuring timely delivery against business and brand objectives.

Oversee the execution of assigned ambassador contractual deliverables, including photoshoots, social campaigns, media opportunities, and promotional activations, ensuring alignment with marketing plans and partnership commitments.

Coordinate cross-functional workstreams and stakeholder communication across Product, Creative, Business Units, Central Marketing, and Regional Marketing teams to drive seamless program execution.

Lead day-to-day project management activities, including brief development, marketing plan management, creative reviews, timeline oversight, agency coordination, and campaign performance recaps.

Handle assigned ambassador’s servicing needs such as invoice processing, securing product, booking travel, etc.

PRODUCT SEEDING + INDUSTRY RELATIONS:

Support product seeding initiatives and showroom activation with talent, influencers, and industry contacts.

End to end seeding execution including proposal, budget allocation, fulfillment, tracking and reporting to ensure measurable results on product initiatives.

Secure meaningful placement of PUMA on talent in line with seasonal brand priorities.

• Build & maintain relationships with talent and industry contacts (stylists, publicists and managers, record labels, etc.)
• Attend, work, and report on entertainment activations.
• 2-4+ years of experience in Brand or Entertainment Marketing
• A passion/understanding of brand tactics (PR/social/influencer/events/commercial etc.)
• Strong oral and written communication skills, both verbal and written
• Energetic with excellent people skills
• Dependable and responsible with the ability to take initiative
• Strong work ethic; Self-motivated; Fast learner.
• This position is hybrid in office 4 days a week is Hollywood, CA. Tuesday and Wednesday are mandatory all-team days.
• This position requires early morning, late-night and weekend work depending on business needs working with counterparts in Europe or ambassador schedule.
• 10-15% domestic travel required

The hiring range base pay for this position is $62,700 -$83,380 + Bonus + Benefits

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!