Entertainment Marketing Manager

PUMA Group; Somerville (MA); On-site; USD 63,000 - 83,000; Full time

Job summary

PUMA Group is seeking an Entertainment Marketing Manager to drive strategic entertainment partnerships and ambassador initiatives. You will manage talent relationships, coordinate cross-functional teams, and ensure best-in-class marketing programs that boost brand relevance and cultural impact.

In this hybrid role based in Hollywood, CA, you will lead program execution, manage project briefs, budgets, and vendor coordination, while supporting seeding and showroom activations with industry talent.

Qualifications

• 2-4+ years in Brand or Entertainment Marketing.
• Strong written and oral communication skills.
• Energetic with excellent people skills.

Responsibilities

• Support development, planning, and execution of ambassador partnerships and marketing initiatives.
• Manage and execute entertainment marketing programs with timely delivery.
• Oversee ambassador deliverables: photoshoots, social campaigns, media opportunities, activations.
• Coordinate cross-functional workstreams across Product, Creative, BUs, Central/Regional Marketing.
• Lead day-to-day project management: briefs, timelines, agency coordination, campaign recaps.
• Handle ambassador servicing needs: invoices, product, travel arrangements.

Skills

Brand Marketing

Entertainment Marketing

Communication

People Skills

Tools

Microsoft Office

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

The Entertainment Marketing Manager supports the development and execution of strategic entertainment partnerships and ambassador marketing initiatives that advance PUMA's brand and business objectives. This role manages day-to-day relationships with talent, partners, and internal stakeholders, while driving best-in-class marketing programs and coordinating cross-functional projects.

As a key member of the Entertainment Marketing team, the Manager helps identify opportunities, ensures seamless execution of initiatives, and contributes to the successful delivery of programs that enhance brand relevance and cultural impact.

PARTNERSHIP MARKETING & MANAGEMENT:

• Support the development, planning, and execution of assigned long-term ambassador partnerships and integrated marketing initiatives.
• Manage and execute ad hoc entertainment marketing programs, ensuring timely delivery against business and brand objectives.
• Oversee the execution of assigned ambassador contractual deliverables, including photoshoots, social campaigns, media opportunities, and promotional activations, ensuring alignment with marketing plans and partnership commitments.
• Coordinate cross-functional workstreams and stakeholder communication across Product, Creative, Business Units, Central Marketing, and Regional Marketing teams to drive seamless program execution.
• Lead day-to-day project management activities, including brief development, marketing plan management, creative reviews, timeline oversight, agency coordination, and campaign performance recaps.
• Handle assigned ambassador’s servicing needs such as invoice processing, securing product, booking travel, etc.

PRODUCT SEEDING + INDUSTRY RELATIONS:

• Support product seeding initiatives and showroom activation with talent, influencers, and industry contacts.
• End to end seeding execution including proposal, budget allocation, fulfillment, tracking and reporting to ensure measurable results on product initiatives.
• Secure meaningful placement of PUMA on talent in line with seasonal brand priorities.
• Build & maintain relationships with talent and industry contacts (stylists, publicists and managers, record labels, etc.)
• Attend, work, and report on entertainment activations.

YOUR TALENT:

• 2-4+ years of experience in Brand or Entertainment Marketing
• A passion/understanding of brand tactics (PR/social/influencer/events/commercial etc.)
• Strong oral and written communication skills, both verbal and written
• Energetic with excellent people skills
• Dependable and responsible with the ability to take initiative
• Strong work ethic; Self-motivated; Fast learner.
• Microsoft Office Proficient (Word, PPT, Excel, Teams)
• This position is hybrid in office 4 days a week is Hollywood, CA. Tuesday and Wednesday are mandatory all-team days.
• This position requires early morning, late-night and weekend work depending on business needs working with counterparts in Europe or ambassador schedule.
• 10-15% domestic travel required

The hiring range base pay for this position is $62,700 -$83,380 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.