Entertainment Marketing Lead - Partnerships & Ambassadors

PUMA Group; Somerville (MA); On-site; USD 63,000 - 83,000; Full time

Job summary

PUMA Group is seeking an Entertainment Marketing Manager to drive strategic entertainment partnerships and ambassador initiatives. You will manage talent relationships, coordinate cross-functional teams, and ensure best-in-class marketing programs that boost brand relevance and cultural impact.

In this hybrid role based in Hollywood, CA, you will lead program execution, manage project briefs, budgets, and vendor coordination, while supporting seeding and showroom activations with industry talent.

Qualifications

• 2-4+ years in Brand or Entertainment Marketing.
• Strong written and oral communication skills.
• Energetic with excellent people skills.

Responsibilities

• Support development, planning, and execution of ambassador partnerships and marketing initiatives.
• Manage and execute entertainment marketing programs with timely delivery.
• Oversee ambassador deliverables: photoshoots, social campaigns, media opportunities, activations.
• Coordinate cross-functional workstreams across Product, Creative, BUs, Central/Regional Marketing.
• Lead day-to-day project management: briefs, timelines, agency coordination, campaign recaps.
• Handle ambassador servicing needs: invoices, product, travel arrangements.

Skills

Brand Marketing

Entertainment Marketing

Communication

People Skills

Tools

Microsoft Office

Job description

PUMA Group is seeking an Entertainment Marketing Manager to drive strategic entertainment partnerships and ambassador initiatives. You will manage talent relationships, coordinate cross-functional teams, and ensure best-in-class marketing programs that boost brand relevance and cultural impact.

In this hybrid role based in Hollywood, CA, you will lead program execution, manage project briefs, budgets, and vendor coordination, while supporting seeding and showroom activations with industry talent.