Enterprise YouTube Strategy & Governance Lead

Disney Cruise Line - The Walt Disney Company; Burbank (CA); On-site; Confidential; Full time

Job summary

The Walt Disney Company in Burbank, CA seeks a Director, Enterprise YouTube Strategy & Governance to lead the central strategy for Disney's YouTube presence. The role interfaces brand strategy, digital operations, and governance, collaborating across segments and markets to ensure enterprise priorities guide on-channel execution.

You will define cross-company optimization, set content priorities, and establish channel architecture, governance, and policies while partnering with legal and digital

Qualifications

• 10+ years of relevant professional experience.
• Deep expertise in digital platform strategy and YouTube.
• Strong command of YouTube’s ecosystem including monetization and governance.
• Ability to define enterprise strategy and drive operational rigor.
• Experience leading cross-functional initiatives in large organizations.
• Background in brand strategy.
• Knowledge of performance analytics and KPI development.
• Strong relationship management skills.
• Experience in media, entertainment, or consumer brands preferred.

Responsibilities

• Define cross-company YouTube channel optimization and regional footprints.
• Set enterprise-wide content priorities based on research and business objectives.
• Establish channel architecture to maximize reach and engagement.
• Define windowing strategy balancing audience growth with monetization.
• Oversee governance of YouTube CMS ecosystems and channel configuration.
• Develop and enforce content policies, permissions, and compliance.
• Track KPIs and translate data into actionable insights for senior leadership.
• Collaborate with digital creative teams to align enterprise priorities with on-channel delivery.

Skills

Digital platform strategy

YouTube ecosystem

Cross-functional leadership

Brand strategy

Performance analytics

Education

Bachelor's degree in marketing, business, analytics or related field

Tools

YouTube CMS

Job description

The Walt Disney Company in Burbank, CA seeks a Director, Enterprise YouTube Strategy & Governance to lead the central strategy for Disney's YouTube presence. The role interfaces brand strategy, digital operations, and governance, collaborating across segments and markets to ensure enterprise priorities guide on-channel execution.

You will define cross-company optimization, set content priorities, and establish channel architecture, governance, and policies while partnering with legal and digital