Director, Enterprise YouTube Strategy & Governance

1500 TWDC Enterprises 18 Corp.; Burbank (CA); On-site; USD 185,000 - 249,000; Full time

Benefits offered by this job

Bonus and long-term incentives

Job summary

The Walt Disney Company in Burbank, CA is seeking a Director of Enterprise YouTube Strategy & Governance to lead the central YouTube strategy across the enterprise. You will shape channel architecture, content priorities, and governance while aligning with global and regional needs.

The role requires deep expertise in digital platform strategy, governance, and analytics, with a track record of guiding large organizations.

Qualifications

• 10+ years of experience in digital platform strategy or related area.
• Strong knowledge of YouTube ecosystem, monetization, policies and governance.
• Proven ability to lead cross-functional initiatives in large organizations.
• Background in brand strategy and analytics with KPI focus.
• Excellent relationship management and strategic influencing skills.

Responsibilities

• Define cross‑company YouTube channel optimization and footprint across Disney’s portfolio.
• Set enterprise-wide content priorities based on audience research and business goals.
• Establish channel architecture to maximize reach, engagement, and consistency.
• Govern enterprise CMS governance, content classification, permissions, and compliance.
• Collaborate with Legal to ensure regulatory and platform-policy compliance.
• Define policies spanning channel management, monetization, and compliance.
• Track KPIs, analyze performance, and translate data into actionable recommendations.
• Coordinate with international markets to balance global strategy with regional needs.
• Partner with digital teams and YouTube on roadmap, algorithm shifts, and benchmarks.

Skills

Digital platform strategy

YouTube ecosystem

Cross-functional leadership

Brand strategy

Analytics & KPIs

Relationship management

Leadership in large orgs

Education

Bachelor's degree or equivalent

Job description

Job Posting Title: Director, Enterprise YouTube Strategy & Governance Req ID: 10158260

Job Description: The Director, Enterprise YouTube Strategy & Governance will serve as the central strategy lead for The Walt Disney Company's YouTube presence. This role oversees the intersection of brand strategy, digital operations, and enterprise governance. The Director collaborates across segments, markets and the digital teams that drive creative content strategy for Disney's YouTube channels, ensuring enterprise priorities are reflected in on-channel execution.

Responsibilities:

Enterprise Strategy & Channel Optimization

Define the cross-company YouTube channel optimization, including global vs. regional channel approach, channel rationalization, and footprint optimization across Disney’s portfolio.

Set enterprise-wide content priorities - determining which franchises and brands to invest in based on audience research, brand strategy, and business objectives.

Establish channel architecture to maximize reach, engagement, and brand consistency.

Define windowing strategy, balancing audience development with monetization objectives.

Governance & Compliance

Oversee governance of The Walt Disney Company's YouTube CMS ecosystem and all underlying channels across business segments.

Manage content classification and categorization (MFK vs. GA), ensuring all channels are properly configured and integrated into their respective environments.

Establish and enforce standards for user permissions, advertising policy, channel management, and content compliance.

Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprise.

Policy Development & Oversight

Define and maintain enterprise-wide policies spanning channel management, monetization, content classification, and compliance.

Track adherence to policies across business segments and international markets; identify gaps and drive continuous improvement.

Serve as the internal authority on YouTube platform policies and their application across Disney’s operations.

Performance Measurement & Competitive Intelligence

In collaboration with the business segments, define success criteria, KPIs, and enterprise-wide pillars for YouTube content performance.

Track and analyze performance at brand, franchise, and audience levels; translate data into actionable insights and recommendations.

Monitor the competitive landscape, platform algorithm evolution, and industry trends to keep Disney’s strategy ahead of the curve.

Cross-functional Collaboration & Platform Partnership

Drive alignment across lines of business through clear prioritization frameworks and ongoing governance structures.

Track and report initiative progress to senior leadership.

Partner closely with digital creative teams responsible for content strategy and channel execution to ensure alignment between enterprise priorities and on-channel delivery.

Scale best practices for content uploads, metadata management, and compliance across the organization.

Coordinate with international markets to balance global strategy with regional content needs and audience priorities.

Partner with the digital teams and directly with YouTube on platform roadmap, algorithm shifts, performance trends, and competitive benchmarks.

Basic Qualifications:

10+ years of relevant professional experience

Deep expertise in digital platform strategy

Strong command of YouTube’s ecosystem—including its algorithm, monetization mechanics, content policies, and governance requirements

Equally comfortable defining high-level enterprise strategy and driving operational rigor

Demonstrated track record of leading cross-functional initiatives in large, complex organizations

A strong background in brand strategy

Deep knowledge of performance analytics and ability to create meaningful KPIs

Highly developed relationship management skills are essential

Experience in media, entertainment, or consumer brands is preferred.

Education:

Bachelor’s degree in marketing, business, analytics or related field or equivalent experience

Compensation:

The hiring range for this position in Burbank, CA is $185,484 to $248,820 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Unified Marketing

Job Posting Primary Business:

Brand, Franchise, Synergy

Primary Job Posting Category:

Digital Brand Strategy & Governance

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted: 2026-08-17 Learn more about us.