Enterprise Operations Infrastructure Product Marketer Professional Multiple Cities

Avature; New York (NY); Hybrid; USD 157,000 - 292,000; Full time

Job summary

Join IBM as an Infrastructure Product Marketer and lead the charge in effectively articulating product value and strategies for hybrid cloud and AI solutions. You'll create compelling messaging, collaborate with various teams, and gain insights to drive market success in a culture that values innovation and teamwork.

Benefits

Healthcare benefits

401(k) and financial programs

Generous paid time off

Training and educational resources

Diverse employee resource groups

Qualifications

• Experience communicating ideas in writing to diverse audiences.
• Understanding of IBM's Infrastructure portfolio.
• Experience collaborating with teams to achieve goals.

Responsibilities

• Create compelling messaging and value propositions.
• Drive cross-functional collaboration across marketing teams.
• Understand market insights to align messaging with audience needs.

Skills

Effective communication

Audience strategy development

Collaboration

Education

Bachelor's Degree

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM, you join a culture of openness, collaboration, and trust.

Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

Our Infrastructure Marketing team is responsible for articulating the point of view, value proposition, and go-to-market strategies for our Infrastructure offerings and services to generate demand and grow our market share.We are seeking a product marketing champion to drive the integrated value of IBM Infrastructure and its product portfolios for hybrid cloud and AI.

Your Responsibilities include, but are not limited to:

• Create compelling messaging, value proposition and positioning using data and proof points to build, amplify and communicate a competitive, differentiated message.
• Understand market, buyer insights, product strategy and competition to inform messaging, aligning audience needs with IBM’s point of view and solutions.
• Identify client stories, analyst and influencer insights, and proof from product and solution-led claims to strengthen messages in the market.
• Drive cross-functional collaboration across product marketing, content, demand and communications to bring the messaging to life through go-to-marketexecution.

Required education

Bachelor's Degree

Required technical and professional expertise

• Experience effectively communicating ideas in writing to variousaudiences in both long-form and short-form.
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics).
• Foundational understanding of IBM’s Infrastructure portfolio and how to position offerings and solutions to variousaudiences.
• Experience collaborating with teams to achieve a common goal.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Infrastructure Product Marketer

Date posted

20-Jun-2025

Job ID

42072

City / Township / Village

State / Province

Texas, New York, North Carolina

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

157,080.00

Projected Maximum Salary per year

291,720.00

Position type

Professional

No Travel

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?