Enterprise Operations MarTech Strategic Lead Professional Multiple Cities

Avature; New York (NY); On-site; USD 187,000 - 348,000; Full time

Job summary

Avature is looking for a Martech Strategy Lead to spearhead marketing technology initiatives that accelerate operational efficiency and support digital transformations. The role demands a tech-savvy professional with B2B software expertise to enhance the marketing technology stack, impacting enterprise productivity and future growth.

Benefits

Healthcare benefits

401(k) and financial counseling

Generous paid time off

Training and educational resources

Diverse employee resource groups

Qualifications

• 8–12 years of experience in marketing operations, digital transformation or MarTech roles.
• Deep familiarity with Salesforce and Adobe Experience Cloud platforms.
• Strong project management skills with experience in Agile methodologies.

Responsibilities

• Define and implement marketing’s technology vision and strategy.
• Lead strategic planning and prioritization of MarTech initiatives.
• Drive adoption and optimization of core platforms including Salesforce and Adobe.

Skills

Marketing Operations

Digital Transformation

Project Management

Collaboration

Strategic Thinking

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

Adobe Experience Cloud

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

We’re looking for a seasoned MarTech Leader to join our enterprise Marketing, Communications and CSR (MCC) team and serve as the strategic conduit between MCC and our CIO (IT) organization. In this high-impact role, you’ll lead the orchestration of marketing technology initiatives that drive operational efficiency, accelerate go-to-market execution, and support enterprise-wide digital transformation.

This is a unique opportunity for a tech-savvy marketing professional with a deep understanding of B2B software environments to shape the future of our marketing technology stack and influence enterprise productivity.

In this role you are responsible for the following:

• Define and implement marketing’s technology vision, strategy, and roadmap; work with the CIO team and other appropriate functions to create a technology roadmap that is aligned across the revenue engine; advocate for MarTech needs to CIO.
• Lead the strategic planning, intake, and prioritization of MarTech initiatives that support marketing and enterprise growth.
• Support MCC leaders and teams by delivering capabilities with current technology and recommending new solutions.
• Co-lead the documentation of the marketing systems architecture, the assessment of marketing systems, and the development and maintenance of a strategic technology roadmap.
• Drive adoption and optimization of core platforms including Salesforce (Sales, Service, and Marketing Clouds) and Adobe Experience Cloud.
• Collaborate on cross-functional initiatives involving B2B Commerce, ERP, Enterprise Performance Management (EPM), and other enterprise systems.
• Develop plans to ensure data and process integration of systems that support key marketing processes.
• Ensure understanding of end-to-end marketing processes and supporting systems.
• Leverage marketing performance data to provide infrastructure consulting to the CMO and MCC leaders.
• Promote the adoption and utilization of IBM’s current technology.
• Keep up to date on MarTech landscape expansion and trends to provide optimal recommendations for new technologies.
• Deliver effective change management and communications for technology implementation and process reengineering within MCC.
• Monitor project progress, manage risks, and communicate updates to stakeholders across Marketing, IT, and executive leadership.
• Champion data governance, integration, and performance measurement across the MarTech ecosystem.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

To be successful in this role you are to have:

• 8–12 years of experience in marketing operations, digital transformation, or MarTech roles within B2B software or enterprise technology environments.
• Proven experience working cross-functionally with IT, product, and marketing teams in a large enterprise setting.
• Successful track record of delivering technology solutions on time, on budget, and able to deliver measurable results.
• Deep familiarity with Salesforce and Adobe Experience Cloud platforms is required.
• Experience assessing the current state of technology and building roadmaps to guide future development.
• Strong project management skills with experience in Agile or hybrid methodologies.
• Excellent communication, stakeholder management, and problem-solving abilities.
• Strategic thinker with a passion for technology and a bias for action.

Preferred technical and professional experience

• Experience with B2B Commerce, ERP systems, and Enterprise Performance Management tools is a strong plus.
• Salesforce certified (BA, Admin, or MC Admin).
• Contracts management and negotiations experience.
• Budget and spend management proficiency.
• Technical project management experience involving cross-department internal resources and external consultants/agencies.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Martech Strategy Lead

Date posted

06-Jun-2025

Job ID

37960

City / Township / Village

RESEARCH TRIANGLE PARK, Armonk, Austin, New York

State / Province

Texas, New York, North Carolina

Country

United States

Work arrangement

Onsite

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

187,320.00

Projected Maximum Salary per year

347,880.00

Position type

Professional

Up to 20% or 1 day a week

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?