Enterprise Marketing Strategy Lead — Hybrid (Pittsburgh)

GNC; Pittsburgh (Allegheny County); Híbrido; USD 120.000 - 150.000; Jornada completa

Descripción de la vacante

A leading health and wellness company is seeking a Senior Director of Marketing Strategy to define and operationalize its enterprise marketing strategy. This role involves leading the development of both short- and long-term marketing strategies and aligning them with business growth objectives. The ideal candidate will have over 10 years of progressive marketing experience, a strong background in consumer and retail environments, and experience in cross-functional collaboration. The position requires relocation to Pittsburgh, PA, and offers a hybrid work environment.

Formación

• 10+ years of progressive experience in marketing strategy, growth strategy, or commercial strategy.
• Strong background in consumer, retail, omnichannel, or health & wellness environments.
• Prior people leadership experience preferred.

Responsabilidades

• Define and operationalize GNC's enterprise marketing strategy.
• Lead development of short- and long-term marketing strategies.
• Establish strategic guardrails for marketing initiatives.

Conocimientos

Marketing strategy development

Growth strategy

Commercial strategy

Consumer insights

Cross-functional collaboration

Educación

Bachelor’s Degree in Business, Marketing, Analytics or related field

Descripción del empleo

A leading health and wellness company is seeking a Senior Director of Marketing Strategy to define and operationalize its enterprise marketing strategy. This role involves leading the development of both short- and long-term marketing strategies and aligning them with business growth objectives. The ideal candidate will have over 10 years of progressive marketing experience, a strong background in consumer and retail environments, and experience in cross-functional collaboration. The position requires relocation to Pittsburgh, PA, and offers a hybrid work environment.