Enterprise Marketing Strategy Lead — Hybrid (Pittsburgh)

GNC; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A leading health and wellness company is seeking a Senior Director of Marketing Strategy to define and operationalize its enterprise marketing strategy. This role involves leading the development of both short- and long-term marketing strategies and aligning them with business growth objectives. The ideal candidate will have over 10 years of progressive marketing experience, a strong background in consumer and retail environments, and experience in cross-functional collaboration. The position requires relocation to Pittsburgh, PA, and offers a hybrid work environment.

Qualifications

• 10+ years of progressive experience in marketing strategy, growth strategy, or commercial strategy.
• Strong background in consumer, retail, omnichannel, or health & wellness environments.
• Prior people leadership experience preferred.

Responsibilities

• Define and operationalize GNC's enterprise marketing strategy.
• Lead development of short- and long-term marketing strategies.
• Establish strategic guardrails for marketing initiatives.

Skills

Marketing strategy development

Growth strategy

Commercial strategy

Consumer insights

Cross-functional collaboration

Education

Bachelor’s Degree in Business, Marketing, Analytics or related field

Job description

A leading health and wellness company is seeking a Senior Director of Marketing Strategy to define and operationalize its enterprise marketing strategy. This role involves leading the development of both short- and long-term marketing strategies and aligning them with business growth objectives. The ideal candidate will have over 10 years of progressive marketing experience, a strong background in consumer and retail environments, and experience in cross-functional collaboration. The position requires relocation to Pittsburgh, PA, and offers a hybrid work environment.