Enterprise Brand Activation Project Manager

Abbott; North Chicago (IL); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

Health Savings Account

Flexible Spending Accounts

401(k)

Job summary

Abbott Park, IL is seeking a Senior Brand Activation Project Manager (Creative) to oversee the intake, deployment, and activation of brand migration initiatives across Abbott’s global units. This role partners with corporate branding, business stakeholders, and creative teams to ensure consistent adoption of brand frameworks and design systems.

The ideal candidate has expertise in brand strategy, architecture, and transformation, guiding units through migration planning, assessing readiness, and

Qualifications

• Bachelor's degree in Marketing, Brand Strategy, Communications, Business, Design, or Project Management.
• 8–10 years of experience in brand strategy, architecture, or rebranding.
• Experience in enterprise project or program management.
• Cross-functional stakeholder management in highly matrixed organizations.
• Change management, governance, and business process implementation.
• Certified PMP, PgMP, Prosci or equivalent preferred.

Responsibilities

• Lead planning for execution and activation of enterprise brand architecture and brand transformation initiatives across multiple business units.
• Serve as SME on brand strategy, migration, rebranding, and architecture implementation.
• Partner with business leaders to translate strategic brand direction into executable rollout plans and adoption frameworks.
• Ensure alignment between business objectives, customer experience goals, and brand strategy requirements.
• Governance and quality assurance of inputs throughout the migration process.
• Lead multiple strategic initiatives simultaneously with enterprise priority alignment.
• Capture lessons learned and drive continuous improvements to rollout methodologies and tools.

Skills

Brand strategy

Brand architecture

Rebranding

Enterprise PM

Stakeholder management

Change management

Cross-functional collaboration

Facilitation

Communication

Education

Bachelor's degree in Marketing/Brand

Job description

Abbott Park, IL is seeking a Senior Brand Activation Project Manager (Creative) to oversee the intake, deployment, and activation of brand migration initiatives across Abbott’s global units. This role partners with corporate branding, business stakeholders, and creative teams to ensure consistent adoption of brand frameworks and design systems.

The ideal candidate has expertise in brand strategy, architecture, and transformation, guiding units through migration planning, assessing readiness, and