Global Brand Insights & Measurement Leader

Thornton Tomasetti; Illinois; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical coverage

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. You’ll leverage consumer, cultural, and market insights to shape brand strategy and tie performance to business outcomes.

The role can be onsite at Willis Tower in Chicago or Abbott Park, IL, with strong emphasis on strategic research, ROI measurement, and executive storytelling. Requires 7+ years in brand insights and a Bachelor's degree.

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, or related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Proven experience leading brand tracking programs and strategic research initiatives
• Deep expertise in brand equity measurement and brand health frameworks
• Strong grounding in qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Demonstrated ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, with experience presenting to senior leaders

Responsibilities

• Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
• Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
• Analyze brand performance trends and identify key drivers of brand equity growth or decline
• Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
• Interpret research to understand how brands are built, differentiated, and sustained over time
• Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
• Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decision-making
• Evaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations

Skills

Brand insights

Market research

Brand tracking

Quantitative research

Qualitative research

Stakeholder management

Storytelling

Education

Bachelor’s degree in Marketing, Business, Psychology, or related field

Job description

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. You’ll leverage consumer, cultural, and market insights to shape brand strategy and tie performance to business outcomes.

The role can be onsite at Willis Tower in Chicago or Abbott Park, IL, with strong emphasis on strategic research, ROI measurement, and executive storytelling. Requires 7+ years in brand insights and a Bachelor's degree.