Project Manager (Creative) - D

Abbott; North Chicago (IL); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

Health Savings Account

Flexible Spending Accounts

401(k)

Job summary

Abbott Park, IL is seeking a Senior Brand Activation Project Manager (Creative) to oversee the intake, deployment, and activation of brand migration initiatives across Abbott’s global units. This role partners with corporate branding, business stakeholders, and creative teams to ensure consistent adoption of brand frameworks and design systems.

The ideal candidate has expertise in brand strategy, architecture, and transformation, guiding units through migration planning, assessing readiness, and

Qualifications

• Bachelor's degree in Marketing, Brand Strategy, Communications, Business, Design, or Project Management.
• 8–10 years of experience in brand strategy, architecture, or rebranding.
• Experience in enterprise project or program management.
• Cross-functional stakeholder management in highly matrixed organizations.
• Change management, governance, and business process implementation.
• Certified PMP, PgMP, Prosci or equivalent preferred.

Responsibilities

• Lead planning for execution and activation of enterprise brand architecture and brand transformation initiatives across multiple business units.
• Serve as SME on brand strategy, migration, rebranding, and architecture implementation.
• Partner with business leaders to translate strategic brand direction into executable rollout plans and adoption frameworks.
• Ensure alignment between business objectives, customer experience goals, and brand strategy requirements.
• Governance and quality assurance of inputs throughout the migration process.
• Lead multiple strategic initiatives simultaneously with enterprise priority alignment.
• Capture lessons learned and drive continuous improvements to rollout methodologies and tools.

Skills

Brand strategy

Brand architecture

Rebranding

Enterprise PM

Stakeholder management

Change management

Cross-functional collaboration

Facilitation

Communication

Education

Bachelor's degree in Marketing/Brand

Job description

Job Title: Project Manager (Creative) - D

Location: Abbott Park, IL 60064-3500

Duration: 11 months

Work Arrangement: 100% Onsite

Main Purpose of Role

The Senior Brand Activation Project Manager is responsible for leading the successful intake, deployment and activation of enterprise brand migration initiatives across Abbott's global business units.

This role serves as the central orchestrator between corporate brand strategy, business stakeholders, and creative execution teams to ensure prioritized consistent adoption of brand frameworks, design systems, and marketing communications standards at the intersection of strategy, design and execution.

The ideal candidate possesses expertise in brand strategy, brand architecture, rebranding, and organizational brand transformation, with fluency in design principles and tactics. They will guide business units through migration planning, assess readiness, identify gaps, facilitate decision-making, and align stakeholders to ensure seamless implementation of new brand standards.

This role oversights the execution of brand migration strategies, evaluates business unit needs, determines appropriate self‑service versus centralized support pathways, and mobilizes resources across Global Marketing, External Affairs (GMEA), Design, Creative, and Communications teams when specialized expertise is required.

The Senior Brand Activation Project Manager leads highly complex, enterprise‑scale initiatives that directly impact business growth, customer experience, and brand consistency.

Main Responsibilities

• Brand Strategy Deployment and Governance
• Lead the planning for execution and activation of enterprise brand architecture and brand transformation initiatives across multiple business units.
• Serve as a subject matter expert on brand strategy, brand migration, rebranding, and brand architecture implementation.
• Partner with business leaders to translate strategic brand direction into executable rollout plans and adoption frameworks.
• Ensure alignment between business objectives, customer experience goals, and brand strategy requirements.
• Business Unit Enablement and Oversight
• Guide business units through brand migration planning, requirements gathering, and implementation activities.
• Review and oversee completion of brand migration worksheets, ensuring submissions are comprehensive, accurate, and aligned with program requirements.
• Assess plans for completeness, identify gaps, clarify dependencies, and proactively resolve issues that may impact successful rollout.
• Provide governance and quality assurance of inputs throughout the migration process.
• Stakeholder Management and Support Triage
• Serve as the primary liaison between business units and corporate marketing team.
• Determine when business unit requests can be fulfilled through self‑service resources versus requiring Corporate Marketing support and direct business units to appropriate teams and experts when needed.
• Evaluate whether stakeholders have appropriate assets, templates, tools, training materials, and guidance to execute independently.
• Triage requests requiring specialized support and engage the appropriate teams to ensure timely resolution.
• Program Leadership and Continuous Improvement
• Lead multiple strategic initiatives simultaneously while maintaining alignment with enterprise priorities.
• Establish reporting, governance processes, and performance metrics to measure rollout effectiveness and adoption.
• Capture lessons learned and drive continuous improvements to brand rollout methodologies, tools, and processes.

Qualifications

Education

• Bachelor's degree in Marketing, Brand Strategy, Communications, Business, Design, Project Management, or related field.

Experience

Minimum 8-10 years of experience, including:

• Brand strategy, brand architecture, brand transformation, or rebranding initiatives.
• Enterprise project or program management.
• Marketing communications and integrated marketing execution.
• Cross‑functional stakeholder management in highly matrixed organizations.
• Change management, governance, and business process implementation.
• Creative agency, brand consultancy, corporate marketing, or related industry experience preferred.

Preferred Expertise

• Deep understanding of brand architecture, brand migration, and rebranding methodologies.
• Experience leading enterprise-wide brand rollout or transformation programs.
• Strong knowledge of design systems, brand guidelines, and digital asset ecosystems.
• Understanding of marketing communications, content strategy, customer experience, and integrated campaign execution.
• Ability to balance strategic thinking with operational execution.
• Exceptional communication, facilitation, and stakeholder influence skills.
• Experience building adoption plans, governance frameworks, and implementation toolkits.

Certifications

• PMP Certification, PgMP, Prosci Change Management, or equivalent certification preferred.

Key Success Factors

• Strategic understanding of brand transformation and organizational change.
• Ability to identify gaps and drive action across multiple business units.
• Strong judgment regarding self‑service enablement versus centralized support engagement.
• Exceptional cross‑functional collaboration and executive stakeholder management.
• Proven ability to operationalize complex brand strategies into scalable execution plans.

Consultants Eligible Benefits Upon Waiting Period

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account (for High Deductible Health Plans)
• Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
• Supplemental Life Insurance
• Short Term Disability (coverage varies by state)
• Long Term Disability
• Critical Illness, Hospital coverage, Accident Insurance
• MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
• 401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life‑changing breakthroughs, performing key duties to create life‑changing breakthroughs.