Enterprise ABM Lead Marketing US, Remote

Krisp; United States; Remote; USD 180,000 - 235,000; Full time

Job summary

Krisp is seeking an Enterprise ABM Lead to build and own a world‑class ABM motion for direct enterprise sales. This hands‑on role collaborates with enterprise sales, marketing, and product teams to target strategic accounts, craft personalized engagement, and generate qualified pipeline across a multi‑channel program.

You will design and optimize ABM campaigns, align with AE teams, and translate KrispCX technology into compelling business value for CX, contact center, IT, and executive

Qualifications

• 7+ years in B2B marketing with enterprise ABM experience.
• Proven track record of generating enterprise pipeline via multichannel programs.
• Experience building ABM programs in high-growth B2B SaaS/enterprise tech.
• Worked closely with enterprise sales on multi-stakeholder sales cycles.
• Experience in Contact Center, CX, CCaaS, or enterprise software markets is a plus.

Responsibilities

• Own ABM strategy and execution for Krisp’s direct enterprise business.
• Research target accounts and buying committees; develop personalized engagement.
• Design multichannel ABM campaigns and pipeline acceleration.
• Coordinate with Product Marketing to translate KrispCX’s technology into business value.
• Partner with sales to build coordinated account engagement plans.
• Measure ABM performance and optimize campaigns.

Skills

ABM strategy

Enterprise demand gen

Multichannel campaigns

Sales alignment

Analytics & reporting

Executive engagement

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Sales Navigator

Marketing automation

Job description

Krisp is hiring an Enterprise Account-Based Marketing (ABM) Lead to build and own our account-based marketing motion for direct enterprise sales.

Krisp’s real-time Voice AI technology is deployed across major enterprises and contact centers globally. Our products eliminate background noise, convert accents, and translate conversations in real time, helping enterprises improve customer experience, expand service capabilities, and operate more efficiently.

With significant enterprise traction and accelerating demand for our Voice AI technologies, particularly real-time Voice Translation, we are expanding our direct enterprise sales organization.

We have an established enterprise customer base, a defined list of strategic target accounts, and a growing team of enterprise Account Executives. Our next step is building a repeatable engine to proactively engage and win those accounts.

This is a hands‑on, individual contributor role working closely with enterprise sales. You will own account‑based marketing strategy and execution, from account research and campaign development to buying committee engagement and qualified pipeline generation.

Locations

Based in the United States, remote. Comfortable collaborating across time zones with a global team and traveling occasionally for industry events, customer engagements, and internal meetings.

What you’ll do

Account Strategy and Targeting

• Own the ABM strategy and execution for Krisp’s direct enterprise business. Partner with enterprise sales to refine, segment, and prioritize target accounts based on industry, contact center footprint, business needs, and revenue potential.
• Research strategic accounts, identify key decision‑makers and buying committees, and uncover relevant business initiatives and buying signals.
• Develop personalized engagement strategies for high‑priority accounts and scalable programs for broader account segments.

Pipeline Generation and Campaign Execution

• Design and execute multichannel ABM campaigns that generate qualified enterprise opportunities and accelerate pipeline.
• Orchestrate targeted LinkedIn advertising, personalized email campaigns, account‑specific content, executive engagement, webinars, industry events, and other targeted programs.
• Work with Product Marketing to translate KrispCX’s technology into compelling business messages for enterprise decision‑makers, including contact center operations, customer experience, IT, and executive leadership.
• Continuously test messaging, channels, and campaign approaches. Identify successful programs and turn them into repeatable pipeline‑generation plays.

Sales Alignment and Account Engagement

• Work directly with enterprise Account Executives to build and execute coordinated account engagement plans.
• Equip sales with account intelligence, buying committee insights, personalized messaging, relevant customer stories, and tailored content.
• Coordinate marketing programs with AE‑led prospecting to reach key stakeholders, generate conversations, and create qualified opportunities.
• Support active enterprise opportunities with targeted campaigns, executive engagement, and account‑specific initiatives that help advance deals.
• Establish a regular operating cadence with sales to review target account progress, campaign performance, and next actions.

Performance Measurement and Optimization

• Own ABM performance measurement, with qualified pipeline generation as the primary success metric.
• Track target account engagement, buying committee coverage, qualified meetings, opportunities created, pipeline contribution, and deal progression.
• Build clear reporting that connects marketing activities to sales outcomes.
• Continuously improve targeting, campaign execution, and marketing investment based on measurable business results.

What we are looking for

Experience

• 7+ years in B2B marketing, including significant hands‑on experience in enterprise account‑based marketing or enterprise demand generation.
• Proven track record of generating qualified enterprise pipeline through targeted, multichannel marketing programs.
• Experience building or scaling ABM programs from an early stage, ideally in a high‑growth B2B SaaS or enterprise technology company.
• Demonstrated success working closely with enterprise sales teams on complex, multi‑stakeholder sales cycles.
• Experience in Contact Center, Customer Experience, CCaaS, enterprise AI, or adjacent enterprise software markets is a strong advantage.

Skills

• Deep understanding of enterprise buying processes, account segmentation, buying committee engagement, and pipeline generation.
• Strong hands‑on capabilities across account research, personalized campaign development, paid digital advertising, email marketing, and sales enablement.
• Experience with CRM, marketing automation, account intelligence, and ABM platforms such as Salesforce, HubSpot, LinkedIn Campaign Manager, Sales Navigator, and similar tools.
• Ability to translate complex technical capabilities into compelling business value propositions for enterprise decision‑makers.
• Strong analytical skills and a commercial mindset, with the ability to connect marketing investments directly to pipeline and revenue outcomes.
• Excellent communication, collaboration, and project management skills. Ability to work independently and execute with speed.

Personal Attributes

• A self‑starter who can build an ABM function from the ground up and take full ownership of its results.
• Strategic thinker and hands‑on executor who is equally comfortable developing account strategies and launching campaigns.
• Commercially oriented, with a strong understanding of how enterprise sales works and what it takes to generate pipeline.
• Creative, analytical, resourceful, and comfortable experimenting with new approaches.
• Collaborative and able to work effectively with a small, fast‑growing enterprise sales team.
• Results‑driven, with a bias for action and a focus on measurable business impact.

Krisp is an Equal Opportunity Employer

All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We do not tolerate discrimination or harassment of any kind. All employees and contractors of Krisp treat each other with respect and empathy.

Come build the future of
Voice AI with us