Enrollment Sales Manager

Magical Beginnings Learning Centers; Massachusetts; Hybrid; USD 70,000 - 80,000; Full time

Job summary

Magical Beginnings Learning Centers seeks an Enrollment Sales Manager to guide families from initial interest to enrollment. This relationship-driven, consultative sales role emphasizes empathy, persistence, and follow-through to convert tours into enrollments.

Based in the Northeast with a hybrid travel pattern across Massachusetts, Connecticut, and New York, you report to the Chief Marketing Officer and help scale admissions as new schools are acquired.

Qualifications

• 5+ years in inside sales, enrollment management, or admissions with a track record of closing.
• Financially motivated and commission-driven. You know your conversion rate.
• Comfortable with consultative sales, asking for enrollment commitments, handling objections, and persistent follow-up.

Responsibilities

• Own post-tour follow-up and manage every enrollment opportunity across the portfolio.
• Coach Directors on post-tour follow-up and enrollment conversations.
• Launch admissions for newly acquired schools and support transitions.
• Develop and maintain the admissions playbook, templates, and CRM standards.
• Ensure CRM hygiene: logged leads, scheduled follow-ups, and documented conversations.
• Close registrations and hand off to Enrollment Coordinator with clean handoff.

Skills

Inside sales

Enrollment management

Admissions

Consultative sales

CRM hygiene

Relationship building

Travel readiness

Tools

CRM systems

Job description

Every family who reaches out to us is in the most hopeful - and most vulnerable - moment of their parenting life.They are deciding who to trust with the most important person in their world.As ourEnrollment Sales Manager, you'llguide families through the childcare enrollment process, turning interest into confidence and tours into enrollments. This is a relationship-driven admissions and consultative sales role where empathy, persistence, and follow-through directlyimpactthe growth of our early childhood education centers.

This is a hybrid position that requires periodic travel to our school locations throughout the region. Candidates must reside in Massachusetts, New York, or Connecticut. This position reports to the Chief Marketing Officer.

Magical Beginnings is scaling quickly - Magical Beginnings Learning Centers is one of the fastest-growing early childhood education organizations in the Northeast, with 24 active childcare centers and continued expansion across Massachusetts, Connecticut, and New York.We are building a best-in-class enrollment engine, and we are looking for a closer who believes in the mission as much asthey believe in the close. If you are energized by a growing, purpose-driven organization and you know how to earn afamily’scommitment, this is your role.

The Role

TheEnrollment Sales Manager is the driving force behind family enrollment at Magical Beginnings.You own the admissions process after each childcare tour, guiding families through registration and enrollment.Working closely with Center Directors, you combine consultative sales, relationship building, and exceptional follow-up to turn qualified leads into enrolled families while delivering an outstanding admissions experience.

As Magical Beginnings continues to grow through new school acquisitions across the Northeast, you'llalso help launch admissions and enrollment operations at newlyacquiredearly childhood education centers.You'llmanage lead pipelines, support CRM processes, coach enrollment best practices, and help ensure every new location buildsa strong foundationfor enrollment success. This is a high-visibility, results-driven role with uncapped earning potential for someone who thrives on building relationships, achieving enrollment goals, and making a meaningful impact.

What You'll Own

Post-Tour Conversion - All Schools

• Own follow-up for every completed family tour across the portfolio.
• Manage every opportunity in the CRM, following up by phone, text, and email until the family enrolls or is no longer pursuing care.
• Address questions, overcome objections, and confidently ask for the registration deposit.
• You close the registration - secure the deposit and signed agreement, then hand off clean to the Enrollment Coordinator.
• You are trained as a backup in our childcare management system and enter families directly during coverage gaps or high-volume acquisition periods.
• Keep the CRM immaculate: no lead unlogged, no follow-up unscheduled, every family conversation documented.
• When a seat opens, you make the re-conversion call personally. This is a high-stakes moment, not an automated task.
• You know your waitlisted families well enough that they feel remembered the moment you call.

New Acquisition Enrollment Support

• Launch admissions and enrollment operations for newly acquired schools.
• Manage inquiries, schedule tours, oversee the enrollment pipeline, and support Directors during transition.

Director Coaching

• Coach Center Directors on effective post-tour follow-up and enrollment conversations.
• Provide guidance on overcoming objections and improving enrollment conversion.

The Enrollment Playbook

• Develop and maintain the admissions and enrollment playbook, including acquisition checklists, communication templates, CRM standards, and Director onboarding tools.
• Create scalable processes that support consistent enrollment success across every center.
• This is your most important non-closing deliverable - the infrastructure everything else runs on.

Who You Are

• 5+ years in inside sales, enrollment management, or admissions, with a documented track record of closing.
• Financially motivated and commission-driven. You know your conversion rate and you care about it.
• Comfortable with consultative sales, asking for the enrollment commitment, addressing objections head-on, and following up persistently without being pushy.
• A builder. You can walk into a newly acquired school with no pipeline and create one.
• Disciplined about CRM hygiene and comfortable working from data and dashboards.
• Warm and genuinely empathetic. Families in the enrollment process are anxious, and you hold them through it.
• Experience in early childhood education, private school admissions, or healthcare enrollment is a plus.
• Comfortable in a hybrid environment, with occasional travel across Massachusetts, Connecticut, and New York.

We support professional growth, offer competitive compensation and performance-based incentives, and foster a workplace where your work is visible, valued, and deeply connected to our mission. A full summary of health, retirement, paid time off, and childcare benefits is provided during the interview process.

Why Magical Beginnings

Magical Beginnings offers a dynamic, mission-driven culture where innovation, care, and community come together. We are growing across the Northeast. We are building a best-in-class enrollment engine, and the families we serve are counting on us to get it right.

Our Mission: With Care, We Care

With care, we care - for children, educators, and our communities. At Magical Beginnings, we create welcoming, supportive spaces where everyone feels valued, confident, and free to express themselves. Every day is an opportunity - for staff and families alike - to discover, laugh, and learn.

$70,000 - $80,000 a year

Additional earnings available through a commission program tied to individual performance which include, but are not limited to, registrations you personally close, portfolio tour-to-registration conversion rate, and acquisition school enrollment stabilization - all metrics you directly control. Payroll is processed weekly.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. The above is not intended to be an exhaustive list of all responsibilities and dutiesrequired.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions either unaided or with the assistance of a reasonable accommodation as required by law and assessed by Magical Beginnings Learning Centers on a case-by-case basis.

About Magical Beginnings

Magical Beginnings Learning Centers is a growing network of early childhood schools dedicated to creating nurturing, engaging, and joyful learning environments. We value collaboration, kindness, and continuous improvement—and we support our team members with a positive culture, competitive benefits, and opportunities to grow.

Magical Beginnings is proud to be an Equal Opportunity Employer and strives to be a workforce that reflects the communities we serve. All employment is based on qualifications, merit, and business need. Magical Beginnings does not discriminate based on race, ethnicity, religion, age, marital status, pregnancy, nationality, physical or mental disability, medical condition, gender identity, sexual orientation, veteran status, or any other status protected by law.