Enrollment Marketing Manager (Digital & CRM)

University of Alabama at Birmingham; University (IL); On-site; USD 55,000 - 90,000; Full time

Job summary

University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. The role will develop and manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students throughout the enrollment lifecycle.

The position serves as the primary resource for recruitment marketing operations, collaborating with multiple

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications or related field.
• Four years of related experience required.
• Experience in digital recruitment marketing preferred.

Responsibilities

• Coordinates prospective student inquiry management by monitoring lead routing, CRM data quality, and campaign performance.
• Plans and coordinates digital recruitment marketing campaigns with approved agencies aligned to enrollment goals and deadlines.
• Creates and manages recruitment-focused content for email, websites, presentations, and social platforms.
• Manages school social media platforms and coordinates messaging with departments and paid initiatives.
• Maintains and enhances recruitment websites with regular updates and improved user experience.
• Establishes school-wide recruitment marketing standards, templates, and procedures in line with branding.
• Provides training and ongoing support on recruitment marketing strategies, CRM processes, and guidelines.
• Supports events and follow-up workflows, evaluating performance for continuous improvement.
• Performs other duties as assigned.

Skills

CRM experience

Digital marketing

Content creation

Project management

Communication skills

Analytics use (GA, CRM data)

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

Salesforce

Google Analytics

Asana

Slack

Email marketing platforms

Job description

University of Alabama at Birmingham is seeking a Marketing Manager to plan, coordinate, and execute digital recruitment marketing initiatives that support enrollment goals for the UAB School of Public Health. The role will develop and manage CRM-based recruitment strategies, digital communications, and campaigns engaging prospective students throughout the enrollment lifecycle.

The position serves as the primary resource for recruitment marketing operations, collaborating with multiple