Enrollment Marketing Lead for Honors & International Education

Lone Star College; Houston (TX); On-site; USD 63,000 - 72,000; Full time

Job summary

Lone Star College-System Office is seeking a Manager Enrollment Marketer for Honors & International Education. The role leads marketing and outreach efforts, analyzes enrollment data, and coordinates CRM-driven recruitment activities with internal and external partners.

The position emphasizes developing programs, maintaining compliance, and driving enrollment goals within a complex higher-education environment. The role requires collaboration and strong communication skills.

Qualifications

• Bachelor's degree and at least 5 years of experience.
• Experience with data analysis and CRM systems.
• Experience developing digital marketing and outreach for programs.

Responsibilities

• Oversees enrollment marketing communications and reporting for Honors & International Education.
• Develops recruitment, marketing and outreach plans using market analysis.
• Manages recruitment CRM, events, and content with external partners.
• Creates and analyzes reports to measure enrollment performance and inform strategy.
• Collaborates with university and community partners to develop enrollment programs.
• Maintains up-to-date knowledge and acts as SME for the area.

Skills

Marketing strategies

Copywriting

Reporting & analytics

Office software

Organization & multitasking

CRM software

Data analysis

Education

Bachelor's degree

Tools

SharePoint

CRM software

Excel / reporting tools

Job description

Lone Star College-System Office is seeking a Manager Enrollment Marketer for Honors & International Education. The role leads marketing and outreach efforts, analyzes enrollment data, and coordinates CRM-driven recruitment activities with internal and external partners.

The position emphasizes developing programs, maintaining compliance, and driving enrollment goals within a complex higher-education environment. The role requires collaboration and strong communication skills.